Weekly SEO Q&A – Hump Day Hangouts – Episode 81

Click on the video above to watch Episode 81 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Hey everybody. This is Bradley Benner with Symantec mastery. Today is Hump Day Hangouts episode 81. We’ve got everybody on except for Adam. That’s why I’m doing the introduction and announcements but I will go on down the line and say, “Chris, how are you doing?”

Chris: I’m excellent. How are you doing?

Bradley: Good man. Hernan, how about you?

Hernan: Doing good. Just missing Adam you know.

Bradley: He’ll be on soon I think. He’s just rebooting. Google didn’t like him today so.

Hernan: Okay.

Bradley: And Marco. How are you doing Marco?

Marco: Hey, what’s up man? I’m working on giving away the farm again.

Bradley: Yeah. I know. We’re going to be having another webinar about some of the stuff that we talked about to kind of build upon what we did last week with the iframe and Java Script webinar and we’re going to be doing that on June 6th, Monday, June 6th at 3pm. We’ll send out notifications on how to register for the webinar for that but once again it will be a free webinar. We’re going to give away a lot of content. You know Marcco’s been extremely generous lately with giving away stuff so we’ll see how much he gives away this time, but yeah, that will be Monday, June 6th at 3pm guys. We’ll certainly notify you guys of how to register for that webinar once we get that setup. I think Hernan’s working on that in the background actually so maybe we’ll have it ready for today.

Adam, now that you are here, how are you doing man?

Adam: Hey everybody. Welcome to Hump Day Hangouts episode 8 … No. Just kidding. All right. I don’t know what happened.

Bradley: You’re tardy today.

Adam: I am. I don’t what happened man between recordings stuff on Facebook sideways and having random restarts on the computer I’m just lucky to be here.

Bradley: Maybe you should stop running in the woods beforehand.

Adam: I need to have a bong like object. Not that I would have one of those, but something near here to make that sound effect like a straw and a water bottle.

Bradley: A bubbler.

Adam: Yeah. There we go.

Anyways. Did you guys get a chance to talk about Lisa Allen? I mentioned it on Facebook and I wanted to bring it up here for anybody who’s in the MasterMIND.

Bradley: I have not but now that you are here, take it away.

Adam: All right. Well, nothing much guys, but our MasterMIND members are going to have a chance to talk to Lisa Allen and if you don’t know who she is, she’s behind things like RSS Authority, was at Authority Sniper?

Bradley: Yeah.

Adam: Then she’s got Rank Feeder Elite which is going to have some pretty awesome features and does some stuff like co-citation and just some fun tricks with RSS, but she’s going to be talking to our MasterMINDs next week on Thursday. Looking forward to that and I mentioned it on Facebook in that quick video I did if you haven’t seen that just talking about hopefully we’re going to be able to get some information from her and probably be able to share that with a wider group. MasterMIND members are kind of getting first access to that and getting to talk to her and you know kind of one-on-one, not one-on-one but a live Q&A. That will be next Thursday and we’ll hopefully be able to share some of that information.

Bradley: Cool. Okay. I don’t think we really had any other announcements did we?

Adam: Not this week. Let’s roll.

Bradley: Okay. Get right into questions. All right. I’m going to go ahead and grab this screen. A love the GIF that is distracting even me. All right. Paul … You guys are seeing the screen okay?

Adam: Yeah. I’m good.

Why Is IFrame Not Working On WordPress and Twitter?

Bradley: All right. Paul says, “Hey guys. You have dumped a lot on us in the last 2 weeks.” I know Paul. I know. Thanks in part to Marco as we were just talking about. “I wrote my first iframe script, put it into the Google tool and it checked out good. It works find in Blogger and Tumblr but in WordPress or when it’s syndicated to Twitter through IFTTT. My question, why’s it not working on WordPress or Twitter? Even when I go in manually try it on WordPress it still doesn’t work. By the way, the webinar on curating was great.”

Paul, I’m going to ask Marco to chime in on it, but honestly without looking at it I couldn’t tell you. I have no idea what it is that you created or why it’s not working. I don’t really have any idea. Marco, do you know?

Marco: Yeah because WordPress strips up the iframe.

Bradley: It does?

Marco: It does.

Bradley: Okay. Twitter does too apparently?

Marco: Yeah. What Twitter does since he’s syndicating it, it’s probably all getting stripped out and what Twitter actually shows is a picture, is as an image of the map, but if you go into the source code in Twitter you’re going to see all kinds of neat shit, excuse me, stuff that Twitter does to the actual code where it’s adding cards and it’s adding all kinds of structured data information to feed back to Google so don’t stop doing it just because you don’t see doesn’t mean that you should stop doing it. Just keep feeding it, keep feeding it data and this is what I’m going to be talking about in the next webinar. I don’t want to give it away here, but just keep feeding it data because as long as it’s structured and as long as it’s in a trusted site or even a partner site it’s even better because Google will go in and pull data right from there to feed RankBrain to feed the knowledge craft and a whole bunch of other things that are happen. I’m not going to give away any more right here. If you want to know more, tune in to the next webby and we’ll deal with all this information.

This Stuff Works

Bradley: There you go. Marco was the one to answer that question and he did an excellent job. Paul, try to come on the June 6th webinar that we’re going to do and maybe you can get some more insight there as well.

Using US IP Address for Social Profiles Intended For Australia

There’s a question from Matt Fisher from the Facebook group. I’m going to open that up and take a look at this because I posted this earlier. This is a rather long question and I figured I’d save it for Hump Day Hangouts. Matt says, “Hey Bradley, I’m finally about to purchase a full 2 tiered [Dunn 00:06:07] for you IFTTT network from you in about 2 to 3 days time. I have a few questions though. Does it matter that you are using US IP addresses for on the social profiles and the link if I am trying to rank stuff in Australia?

No Matt. It does not matter and the reason it does not matter is because that is what we use to create the accounts because most of the sales that we … networks that we sell are for US based and that is just how our procedures have been set up. However, once we deliver your completed network as long as you login from a local IP you’ll be fine. You have to do it within about 3 days of us delivering the networks or else it can cause login issues. It can lock the account, but if you get it right away and login your local IP will bind and it won’t cause any issues okay so it doesn’t make a difference.

Ranking Videos After IFTTT Network Purchase

Number 2, “Will the network rank videos and websites or do I have to choose if I want to rank videos or websites at the time of purchase?”

You have to choose at the time of purchase one or the other, but once you get a network back if you want to connect additional triggers to that network, you are entirely free to do whatever the hell you want. My point is we talk about best practices and when we deliver your networks we will also send you some best practice videos as well as what’s in IFTTT v2, the best practices. There’s videos in there as well where I talk about that, but essentially typically you’re going to want separate networks for your YouTube channel and your website. Not always the case. It depends on how you’re publishing content to both of them, your YouTube Channel and your blog because what a lot of people do is they end up publishing a video to their YouTube channel and then the just take the video and they go embed it on their blog as a blog post with very little … it’s basically the same thing. It uses the same title because they are targeting the same title. I’ve seen that happen a lot and what happens is if you have both your blog and your YouTube channel syndicating the same network, then they start to look like duplicate posts because first you syndicate the video and then you go publish the video as a post.

However, you can syndicate from both YouTube channel and the blog to the same network provided that you make the post unique. In other words, if you’re going to publish a video to your YouTube channel and let that syndicate across the network, typically your going to optimize that YouTube video, like the title tag and everything for an exact match keyword. You’re going to optimize it for SEO trying to rank it, but for the blog post if you do a more traditional style blog post or a curated blog post where there’s like an actual topic that you’re blogging about instead of just targeting like for example the title is exact match keyword, you have a normal typical type of title and the content isn’t focused just around that video embed and nothing else, then you’re fee to publish that post as well. You end up having the same video syndicate from your YouTube channel to your syndication network right but also from your blog to your network as an embedded video within a blog post and that’s perfectly fine.

What you don’t want to do is just have basically just have duplicate posts, one from your YouTube channel and one from your blog syndicating the same content to your network properties because that will get your network properties terminated okay? Again, just keep them separate. If you publish properly from both your … when your republishing a video on your blog from your YouTube channel if they’re both syndicated in the same network, just keep those guidelines in mind okay? Otherwise, create separate networks, one for your YouTube channel which would basically be a persona based network and the branded network would go around your associated website at that point. All right? Hopefully that makes sense.

Should You Buy 5 IFTTT Networks To Create Link Wheels?

He says, “I have a reputation management company that I would like to rank, but I also want to rank lots of client websites and videos to for various niches. What should I choose when buying a wheel or is the real answer that I need multiply IFTTT wheels? Ultimately my question is should I be building up to buying 5 different types of link wheels?”

Remember Matt. We try to theme the networks. As long as you’re themeing the network correctly I’m not going to tell you you need 5 networks. My standard response or answer is always going to be yeah, get more networks right? That’s a good answer. Just buy more networks or build more networks, whatever, because that’s going to give you more power, but depending on what your budget is and everything else, I’m just saying you’re going to want to theme your network.

There’s a few ways to theme. You can theme based on a topic or industry, like a niche for example. Let’s say it’s a plumbing … you’re doing SEO work for a plumbers or yeah, we will just use plumbers, then you can theme your networks around like plumbing and home improvement and then you could use that same network for plumbers and possibly even electricians and HVAC and landscapers and all of that other kind of stuff because that network was built around that. That’s one way. That’s like theming a network around a particular topic. There’s another way to theme that would work which is based around a particular location. You could theme a network to syndicate videos or syndicate content from for that matter, for any local business within a particular city. Let’s say Atlanta, Georgia was your city. Then you could have a network themed around that city and then you could use that same network for any type of business. It could be construction business, medical, dental, insurance, it doesn’t really matter, anything. The common theme at that point would be the location so it’s entirely up to you as to what your strategy is. What you don’t want to do is just have one like plain general network that you just throw a whole bunch of stuff into, that you publish all kinds of different industry type videos.

This Stuff Works

Last thing is a little bit more advanced. You can have a more general type like YouTube channel for example and maybe even potentially a blog to go with it, an associated website to go with it, if you silo them properly which means you would have categories if it’s YouTube you would have different play lists and you would basically theme your play list the way that I just mentioned, either by niche/topic or by location and the same thing with the blog if you had an associated website that was associated with that channel, you could theme that blog with silos, categories and subcategories potentially and everything else.

It really again just totally depends on what your strategy is. I like to kind of keep theme based, topic based networks that are themed around a particular topic or niche. I like to do that and I like to keep them somewhat narrow and not go too broad because I’m always worried that I’m might lose a channel and if I have a broader channel that I’m covering multiple, multiple niches on and something were to happen to that channel, I could potentially lose all that work, all that revenue and as I’ve told you guys dozen and dozen of times if not hundreds times, I try to mitigate my risk by spreading my eggs across multiple baskets instead of putting them all in one. That’s why I like to create topically themed networks and do separate networks, separate channels and separate networks for each topic, right? It’s just that way in case anything ever happens to one of them I still have all of the other ones producing revenue for me and I’ve only lost a percentage of my assets instead of all of them all at once. Okay?

Again, I would go with themeing in either topically or geographically and build out additional networks as needed if you want to go into different industry or target different areas for example. I would just continue building out new channels and new networks for those.

Will IFTTT Link Wheels Rank In The 3 Packs?

“Will this help rank in the 3 packs?” Yes. It can but you have to do it properly and if you were in the MasterCLASS, I don’t know if you are or not, but if you are in the MasterCLASS we did a local SEO case study where we used the IFTTT networks as part of ranking in the 3 packs and we ranked that site in about 6 to 8 weeks using pretty much just those methods. Well, everything’s covered in the case study but IFTTT was a big part of that and it’s been ranked ever since. If you’re in the MasterCLASS, go watch that.

Number 4, he says, “I have a reputation,” Guys … Well this wasn’t on the event page so I can’t yell at him for this. It’s a long ass question but it was on the event page. “I own reputation management agency. I was very interested in what you mentioned briefly in your sales video about your new course. Please keep that in mind please when you advise which type of wheel I should purchase.” I don’t know what you are talking about. “Will you be bringing out new IFTTT link wheels after a week I buy one from you given that you have a new course with new methods?” What is he talking about, new course?

Marco: That’s new course. That’s the old group. He’s talking about IFTTT 2.o, but he should also, if he’s in reputation management he should be looking at [RY Academy 00:15:21].

Bradley: Yeah, he should be. Matt, IFTTT 2vo has been out since March so, no, and all of our networks that we sell are using the new methods okay so no to answer your question number 6. They’re all up-to-date and that course has been out since March. Okay?

As far as reputation management, if you are doing that you should absolutely be in ROIS because it’s incredibly powerful for that. All right. There’s Matt’s questions. Let’s keep moving.

How To Determine Real Visits From Bots?

Rob says, “Hey everyone. Hope you’re all well. Here’s my question. I’ve been a My City SEO site for a couple of months using a tier 1 network that I built that has around 15 properties, web 2 and social accounts. Haven’t done my own videos yet just YouTube embeds, starting to make my own info-graphics for these pages and start creating my own videos this week. I’m ranking on page 1 on Google within a week or less for every page group that I post using low to medium comp keywords. Okay, not using hosted PBNs.” He says, “According to HostGator Stats, I’m getting around 4 to 6,000 visitors per month.” No, that’s bot visitors Rob. That’s not actually visitors. Those are BOTS. “How can you tell real visitors from BOTS?” Well, put something on like Analytics. Marco, give me some suggestions for him for this. Some sort of analytic software than just what’s in C Panel.

Marco: Yeah. I would go with Google Analytics man. That’s my go to tool and then you’ll start seeing the spammy sites that start sending you traffic and you can just block those because Google will give you the users and then the number of times that they visited, right. Sorry. I’ve got a rain storm if you’re hearing it, but you get 2 types of information from Analytics, but the most valuable one, the you get is where your traffic is coming from and that’s when you can start blocking out the BOTS. You can just Google it, a list of BOTS that you don’t want on your website and you can just ban them through htaccess.

Bradley: Also, something that you can add if it’s a WordPress site which I am assuming it is, if you put new stat press as a plug in new S T A T press on you can monitor traffic from that and that will give you some different filters and you can see what kind of traffic is BOTS and that kind of stuff, but I don’t leave that plug in on for long because it just loads up your database over time with data so if you’re curious about it or whatever you can turn it on but I just wouldn’t leave it on long term is all I’m saying.

Hernan: Sorry Bradley but just to chime in on this, I think that Google Analytics is getting better and better on filtering out those spam visitors because they will actually skew well. The same issue we all have has been growing as a really big issue when it comes to Analytics and I think they’re getting better actually on filtering them out without we having to actually add any more filters, etc., but I think there was a service right from the guys …

Bradley: That’s why I paused my screen. I’m opening it up right now.

Hernan: Okay.

Bradley: All right. Here we go. I’m going to grab it guys. This is a referral spam filter that Loganix, the guys Matt or Adam Steal from … yeah, Adam Steal and the guys from Loganix they are the ones set this up and they maintain it. They’re always updating it. I get emails about once every 2 to 4 weeks from them with an updated referral spam segment filter so here is the spam filter. This is directly from them and like I said, they are constantly updating this. All you need to do is opt-in and then they’ll send them directly to your email that you opt-in with every time they update it and you can use that. It just imports. It’s like a 1 click solution. You click it, it automatically opens up your Analytics account. Just be sure you’re logged in and your using the same browser and it will automatically apply these filters to your Analytics account. It will allow you to select which properties you want to apply it to, but I just say, “All Properties” so check that out.

Should You Go With More Competitive Keywords To Rank Better Pages?

Okay. “How can I push the boundaries and start crushing it. I noticed that it’s easier to rank each pages new group. Should I be going after more competitive keywords or what are your thoughts?

Yeah. You can Rob. If you want to go after more competitive keywords, do it and then what you can do is use those keyword sets that your calling groups here as supporting type keywords so go for the broader keywords. If you’ve got your site siloed properly, you should be able to basically piggy back off the momentum of those longer tail keywords, the ones that are lower competition giving you results as quickly as you are. If you have your site structured properly, then you can go after the more broader, more wider, competitive terms and use those quick results that you’re getting to push those in the SERPS as well.

It’s all about your silo structure there, but if you’re having some good results doing what you’re doing, keep doing that, but yeah, you can start to target the more competitive keywords and use your internal linking structure. Even if you, like I don’t know where you are with your site and what your site structure looks like, but even if you didn’t have a real good silo structure originally, you can go back and use the virtual silo method to accomplish what it is that I’m talking about without having to go in and change a bunch of URL structures and everything else.

This Stuff Works

That’s a bit more advanced Rob. That’s something we could cover inside the MasterCLASS. I don’t know if you are there, but that’s something that we could actually go … I could diagram that out for you and help you with that inside the MasterCLASS during 1 of our webinars if you are available for that.

Are Relevant Videos Helpful In Ranking A Page?

“Will a truck load of relevant videos push me over the top?” They could. It depends on what you’re doing with those videos right? I’ve used Hangout Millionaire to rank a stubborn videos that I was trying to rank like a video that I’ve lived streamed or something, a pre-recorded video that I’ve manually live streamed through wire cast or whatever and I’ve had a hell of a time ranking it and then I’d set up a Hangout Millionaire campaign and just put a bunch of spam videos that linked to that video and forced it to end up ranking. I know it just depends on what you are doing. Yeah, irrelevant videos can work. It’s better for YouTube SEO than it is for anything else, but it can work.

Can You Make A Great Income With Video Marketing Services?

Okay, Lois says, “Thank you for all this great content Bradley and team. You are awesome teachers. I will plus 1 that. Still something I don’t get, but overall video rankings, SEO is starting to make sense to me.” Well, that’s great Lo. “My question, I am considering starting a video creation/video marketing business. Based on your experience, what is a good niche I can focus on here in new York or any other place for that matter? Can I really make great income offering those complementary services alone? Create video from scratch and rank it? Do you see this as a business with longevity?

Yes. For a couple of reasons. Number 1, because online video especially is becoming more and more the norm. In fact, there was an awesome article. I shared it last week, but it was from Reel SEO. Damn, can somebody locate that link for me? You guys remember from last week. Just look on the event page from last week. I think I dropped it at the beginning of the webinar.

Anyways, it’s from Reel SEO. It was talking about the 18 to 40 year old demographic or something like that, 18 to 42 or something, whatever it was, actually watches more YouTube than … That demographic is watching more YouTube than they are the top 10 prime time TV shows. My point is that more and more it’s going with online video and video-on-demand and that kind of thing and so right now is a really good time to be offering video services to business because especially once you grasp that and it’s not just about the SEO guys, you should also be totally, totally on top of AdWords for video, video advertising because that is a really, really simple thing to set up and generate revenue from.

It’s very easy and it’s scalable because once you learn how to set up YouTube ads, you can do that and it’s just a matter of you take a percentage of ad spend if you are providing that as a service for clients. You can take a percentage of ad spend. You charge them for a set up fee and then a monthly for whatever their … to manage their AdWords accounts for them and it’s a great way to do … and that coupled with SEO and you can really produce some good results and generate some good income from it as well. All right? That’s what I’m saying. Just ranking videos is fine. I get that, but you should also be totally learning how to set up ads and do video pay-per-click because there is so much traffic on people watching online video and stuff if you understand you can get really, really targeted and do really well. I’m doing a lot of testing with YouTube ads right now for a side project and I’m having a lot really good results with it.

What Is A Good Video Marketing Niche In New York?

As far as a particular niche, if your doing video marking services like either as I’ve suggested in the past guys, if you want to stay in just 1 city which you said New York, then you might have to be kind of a general video marketer. In other words, you provide video marketing services to all different types of business. However, what I would suggest is that you do is possibly become a video marketing expert in 1 particular industry and then go wide. Expand the area that you service. Instead of just doing New York City, you become a video marketing expert for I don’t know, caterers. I’m just pulling this out of the air, but let’s say, “caterers, catering companies”. You become a video marketing expert for catering companies, then you can cover the entire United States or wherever you are and you will understand that industry. You can have all of your marketing materials, all of your pitch … the language within your sales copy, everything can all be 100% focused in on caterers and so you will be able to scale that and then you become a big fish in a small pond because you become an expert catering video marketer if that makes sense.

I prefer that models guys over doing a just general type … catering to all businesses, no pun intended, but providing services to all different kinds of businesses in a particular city you have to learn the language of all the different businesses that you are talking to. You have to understand their pain points, the keywords, you have to do more keyword research and everything else if you are doing any SEO. All of that is going to be necessary each time you pick up a new client that you are unfamiliar with that industry. It’s a whole new learning process, whereas if you select 1 industry and learn their vocabulary, right? You become real familiar with that industry then it’s simple because you can just repeat the same process over and over and over again and you’ll be a lot more efficient.

That’s how I would do it Lo. Personally I would just find 1 particular industry that you have a desire to provide services in, like you have an interest in for example. Make sure that there’s money there. Make sure that it is a viable industry for your particular service and then scale into that 1 industry.

This Stuff Works

All right? Anybody want to add to that?

Marco: The only thing that I would add to that is that he’s in a market with 20, 30 million people in New York City area right and the surrounding area so he’s right there and all he has to do, if he can validate the entity he’ll start ranking. That’s half the battle right there because once he’s ranked he can go to people and say, “Well look, this is what I can do for you” and that’s just a done deal. It’s kind of like a done for you business that he’s come up with if he’s right there in New York City. If he’s not, then it becomes a little bit more difficult to validate the entity, but it’s stuff that I will be talking about and covering next week and it’s stuff that we do … again, I keep going back to this. It’s what we do in RYS Academy. It’s what we teach with IFTTT v2.o. If that entity becomes part of the the Semantic Web, it becomes a reference point rather than just some anomaly I mean you can take on whoever you want. It doesn’t matter.

Hernan: Talking about that, we already have the webinar link in case you guys want to jump in.

Bradley: Oh you do?

Hernan: Yeah.

Bradley: Go ahead and post it. Just make sure you put an identifier what the link is, but go ahead and post it.

Hernan: Yep. Okay. It’s going to be in the events page.

Bradley: Okay. You found that Reel SEO link Adam. Thank you. There was also … Let me see if I can go find this real quick. Give me a second guys. There’s something … because the last part of his question … excuse me. I’m looking for … The last part of his question he is asking about SEO, video SEO if that is something, what the learning curve is and so I’ll try to answer your question while I’m trying to locate this post here but just a moment.

Okay, this is what I was looking for. Let me grab the link to this post. Okay. In case any of you guys missed this, I post this is our free group and also in a couple of the Facebook groups, but this is the link to the Real SEO article with my revenue generating method for clients and the reason I’m sharing this is because this post here I’d cut this out of the Hump Day Hangouts. This was in the beginning of last week. It was where I was talking about this, but there is a link to that Reel SEO link that Adam already posted and what I did to generate, I got 2 clients that I ended up sending proposals to and they accepted both of them and I’ve got to more clients or clients that are existing clients of mine that also have requested proposals. I have not got them to them yet, but all I did guys was I took that article, that Real SEO article and I sent it to my existing client base and my point is I told them, “Hey, look, this article from Reel SEO,” which by the way I guess I should open that up so you can see what I’m talking about, “YouTube reaches more 18 to 49 year olds than the top 10 prime time US TV shows.”

If you want to read the article and I suggest you do, this is great because this is like perfect validation for you to be able to pitch your video marketing services, whether you’re doing video production or video SEO or YouTube advertising or video pay-per-click. It doesn’t matter. This article right here is perfect validation and all I did was take this article and send this to my existing client base email list with a summary of what it was and why they should be jumping on the YouTube advertising, the AdWords for advertising bandwagon while it’s still relatively empty because right now it’s a great opportunity to get in there and get some really cheap clicks and start to dial in some ad campaigns.

What Is The Learning Curve For Video SEO Business?

All I did was send that out and I got within 24 hours I had had 2 responses and I ended up sending proposals. They were clients that asked for proposal requests or requested a proposal, excuse me, and I landed those 2 clients. I got 2 ad campaign management jobs out of it which is pretty cool because it’s simple to set up and so the reason I brought this up just now Lo is because for number 3 when you said, “As a newbie to video SEO marketing, I’ve never done it, what would you say is the learning curve for video SEO to the point where I can confidentially offer that as a service? I need to learn this like yesterday.”

Well, there is certainly a learning curve, but there is a learning curve in anything that you do and that’s why with the SEO it’s going to take a little bit of time first of all for you to learn how to do it. Number 2 is to build your assets so that you can rank videos like setting up a YouTube video channel properly and start building authority to the channel, having some IFTTT networks set up that will age a little bit and become themed well because of consistent posting. There’s a lot of things that are going to have to take place to get to a point where you can confidentially offer SEO services because you know you will be able to rank pretty at will whatever you want to rank.

I mean, that time will come but it’s going to take some effort to get to that point so the reason I showed you that Reel SEO article was there’s something else that I would recommend doing and I do this for all clients now is when I offer the SEO service, I also sell them on YouTube advertising as well because I can get them immediate result. You know I practically get immediately with SEO because I’ve got a lot of assets available that I can use for that, but I can also do YouTube ads and like literally within 24 hours be driving traffic even if their videos aren’t ranked yet in Google. I can be driving targeted traffic and so that’s why I shared that with you was because there was an article in there and then there’s that post that I shared, the link to the post. There’s a YouTube Ads training course called Video Ads Crash Course by Justin Sarti that’s $97. It’s totally worth it. The interface inside of AdWords is different than what it is in that training because AdWords has changed their interface but the concepts are all the same so really it’s no different and personally I recommend just picking up that course up if you’re thinking about doing YouTube advertising.

All right. By the way just so you know, Google is totally redesigning their AdWords interface. I was reading an article about it yesterday. It was announced by Google. Over the next few months they’re going to be rolling out the interface changes so all of what we know inside of AdWords is going to change which I can only hope is for the better because I find AdWords incredibly complex and it takes a long time to get used to it. I’m still getting use to it. Any ways. That was my 2 cents.

What To Do With 3-Pack To Rank Multiple Cities?

Allen says, “If I’m targeting a local niche and my end goal is to rank in multiple cities for the same keyword service, what do I do in terms of the 3 pack. Do I choose 1 city and go with a location there or can I set up for multiple locations and attempt to rank in the 3 pack for more than 1 city. Never dealt with 3 packs in multiple cities on the same site and hoping you can provide me with the best strategy for moving forward. Thanks in advance.”

All right Alan. I’m not 100% sure I understand what your question is. There’s a couple of ways you can do it. If you want to rank, if you’re talking about having a physical location in 1 city and wanting that same location listing to rank in maybe the adjacent cities, that’s difficult to do. It can happen. Usually it has to deal with how close in proximity the adjacent cities or suburbs or whatever, the neighboring town names, like whatever they are it usually has to do with how close they are logistically. If it’s very close, then it’s often times that you can rank in those areas also but if there’s some distance between them then it’s typically harder to rank for those so that’s why I will usually get separate mailboxes for every suburb that I want to rank in.

First I will go with the main city and then see where I rank after a few months. It depends on what kind results you are trying to get. If you can be patient, what I like to do is rank, whatever city it is that I chose, and then see if I rank in some of the neighboring suburbs over the next few months and if not, then I can go in and get some additional physical locations for those other areas like physical mailboxes. Go rent mailboxes is essentially what I’m saying for the other areas. That’s typically what I will do. I know that there’s some real crazy stuff that you can do with [RYS 00:36:48]and using Google My Maps, which we talk about inside of our RYS Academy that can get you those kind of results without having to have mailboxes but that’s something that’s only covered inside of RYS. Hopefully that helps.

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As far as the site, there’s a couple of ways you can do it. You can build it all out on 1 main domain and silo out your site for the different cities that you want to rank in, right? You would have a different category on your site and a page for each location or depending on what you intentions are you can build sub-domains for each city. That’s what I like to do but I also cover a pretty broad area that way and if I’m doing everything like for example, if I was going to be building a separate page for every municipality within a particular county and let’s just use Fairfax County, Virginia. There’s like 24 municipalities in that county. I wouldn’t build 24 sub-domains. I would build 1 site for Fairfax County and then I would have pages or I would silo out the site or have separate pages for each 1 of the locations, but if I was going to have a broader site like a Virginia State site, a site that covers the state of Virginia, then Fairfax might be a sub-domain. Does that make sense?

Then I might have a different subdivision for another county or maybe it would be by region. It just depends on what it is. I don’t know how broad or how narrow you’re going geographically. There’s too many variables for me to give you an exact answer. I can tell you that typically what I like to do is to build sub-domains, city based sub-domains across a broader domain. That’s how I like to do it.

All right. I don’t know if I answered his question or not because it was a bit vague.

Would A Landing Page With Service + City In URL, Post Title, and Content Help Rank A Website?

Ryan says, “To help rank a service in nearby cities, what do you think about creating a post instead of a city landing page, includes service plus city in the title URL and content, then after letting the full post syndicate to WordPress, Tumblr and Blogger 301 the original post to the home page or the category page, the web 2 post would probably end up ranking for those towns as well. I didn’t know if the attribution link for the post title would cause over optimization since it’s going through a 301?”

No. You can test that Ryan. You can test that. I haven’t tested that exact strategy so I can’t give you an answer, but that’s what I would suggest doing is just testing it. It seems sound to me. You could do that. Right? You could also set canonicals for that too. In fact, 1 or our MasterMIND members, Greg, he did a pretty cool trick that he shared with us the other day about how he used a canonical to push his page and it ended up working really well for him. I can’t get into that because it was a MasterMIND post. We can’t share it here, but it was pretty cool and we’ve talked about using canonicals very strategically within the MasterMIND for months.

How To Improve The Value Of PBN Sites?

Enrique says, “Hey guys, love the IFTTT. Love the MasterCLASS even more.” I will 1 plus that. “I have a pretty large private link blog network that I’ve been very cautious with and by very cautious I typically mean 1 money site link site per site, nothing else. I’m concerned of course that I might be wasting the link power of the private sites. My question is what would you do to get better value out of each site? Add some links to different money site 2.os? Add links to different private network link sites that are not linking to the same money sites? Obviously I want to avoid a footprint but not at the expense of getting the most benefit out of my PBN or private link network.”

Enrique, typically what I had done is I would go with my PBN sites which I’m really not even using anymore. I am using what I’m calling private link network sites which are just sites that I rebuild for the purpose of 1 backlink and that’s it and that’s fine for me because it’s actually more economically that way because the labor is less. In other words, building a PBN, I would build out basically a blog. I would try to make it as much like a real blog as possible so it was a lot of setup and it was also, I put at IFTTT network around it and I would post content to my PBN sites regularly. I have curators that do that. That’s their job is to post on the PBN sites and I would give them so that the sites would be updated with content regularly and they would link to multiple sites because I would keep my PBN sites broad enough within a particular general category. For example, homes services or home improvement style blogs so that I could link to tree services and landscapers and plumbers and everything else if that makes sense. I would get a lot of additional posts out of a PBN, but it was also a lot of work and I was paying curators to post on them.

Now what I deal with is rebuild the expired domains, rebuild the content from the dropped domain and I just put in 1 link to the site that I want to link to and I’m done. It’s a hell of a lot faster. I’m only getting 1 link per domain now but it’s not all this setup work and all the labor expense in having the ongoing curating costs and everything else so personally that’s what I’m doing. You asked me what I’m doing. I’m not doing any more blog sites. I haven’t been for awhile but if I was going to continue to do that then I would do what I just mentioned to you and that would be add some network sites around my PBNs and then I would start posting to them regularly with similarly themed content and if your only using the network to link to a handful of sites then you could link to the IFTTT network sites, things like that. Just find different random things that you could link to that eventually funnel back to your money site. Try to do it without leaving a footprint though like you mentioned.

Marco: Just to add to what you were saying Bradley, I’ve seen great, great results when you have an established website and you want to push a website for the last 10 or last 7 spots or whatever to power up your tier 1 with PBN or PLNs because most of your sites will have IFTTT back links, they will have other back links, you have probably created guest posts, whatever. When you’re linking to those posts and usually you’re not linking for example, I have a client that has guest posts on major publications and I’m linking to those posts and they are authority posts. They are not linking back to a website that has like 30 domain authority or 30 trust load or whatever. They are linking back to Forbes.com or Washingtonpost.com. Those kind of websites which are also considered authority links you know so I’m killing 2 stones with 1 bird. I’m linking out to authority websites and I’m also powering my clients tier 1. You can do the same if linking for example, to an internal post from your IFTTT, from a [inaudible 00:44:29] site. That has been syndicated now from your blog. That way I found that you’re powering up you IFTTT or your tier 1 links and it works really, really well.

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Bradley: What you just said is true. What you can do Enrique is go do a backlink analysis on the money sites that you are linking to and then find some tier 1 links that are going to those money sites that high quality links, pages or whatever and then you can start building links to those. They don’t have to be your own properties. It doesn’t matter. If there’s a link on that page to your money site, why not build links to that page and you can use your PBN for that. You could power up links on other sites is my point that are pointing ultimately to your money site.

Okay, we need to wrap it up. We’ve got about 4 more minutes. I’m going to run through these next couple of questions and then we’re going to wrap it up guys.

Would Not Linking A Subdomain To The Root Page Prevent Building Authority?

Chris says, “Hi. My sites have good content with clean backlinks. I structured my sites with the root domain and 3 sub-domains and I have some questions on linking. I linked from the root to the sub-domain home pages, but I have not linked from the subs back to the root in case 1 sub-domain every catches a penalty. Am I preventing the root from building authority or is this a good practice?

No. That’s fine Chris. That’s fine. You specifically said, “this is for building authority.” If you’re talking about domain authority, no. It doesn’t matter. You don’t have to have a link because your domain authority is going to be … it’s a site-wide metric so it’s a domain wide metric. It effects all sub-domains, all sub-directories, all pages and posts. It’s not going to make any difference. As far as passing trust and topical relevancy from your subs to your root, yeah you could link up to your root if you have a reason for doing so but typically when I’m building out sites and sub-domains I’m ranking each sub-domain as a stand alone. It’s not for the benefit of the root. It’s just because it’s a sub-domain site and so typically I don’t need to link up to the root but again it just depends what your goal is.

Are you preventing authority from building? No. You’re not. Topical relevancy potentially yes, but again I don’t know why unless you’re using sub-domains to rank the root you wouldn’t need to do that anyways.

Should SILO Pages Link Back To The Home Page?

“On 1 sub-domain I have silo structure with 2 complex silos. Should I link from the 2 silo pages back to the home page or will this bleed the silos? Thank you.”

No you can. What that does is that pushes relevancy from your keyword sets from your silos to your home page. That’s entirely up to you. You can link back to the home page. It’s not necessary though but you can. It’s not going to hurt anything if you do. It will actually sometimes force your home page to show for the top levels silo page instead. If somebody’s searching for that particular keyword that’s a top of level silo instead of that page showing in the search results sometimes your homepage will show because your pushing the relevancy all the way to the home page through that internal link. It’s up to you. You can also do that with canonical. That’s what we were talking about earlier with Greg, one of our students. He did something very similar to that using the canonical and you can do the same thing. Okay?

What’s The Potential Impact Of Embedding Google Maps In Web 2.0s?

We’ve got 2 more minutes guys so Brian says, “Making local map points on Google Maps for businesses, their surrounding areas in their surrounding areas they service and then embed them onto web 2.o or adding back-links help get into the snack pack for multiple surrounding local areas. Just wondering if you’ve done testing with this?”

No. I have not done that. I don’t know if Marco’s done that? That’s not something I have tried yet. I know we’ve done some pretty ninja stuff with My Maps, but we can’t really share that here though.

Marco: It’s not something that I’m going to get into on Hump Day Hangouts. He’s welcome to come to our RYS Academy where we get into all sorts of nasty stuff with Google Maps and everything you can do, how to connect them by relevancy to push to surrounding areas. Everything and anything that you can do with a map is inside RYS Academy.

What Tool To Use To Track Email From Opt-In Forms?

Bradley: Yeah. All right. We’ve got to wrap it up. One thing Michael. You said, “I use Call Fire for calls, but also like to track e-mails from email opt and forms. What can we use to have an email come to us as well as go directly go to the client?”

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Michael, put a comma and then your e-mail address in the field that it sends to. I don’t know which email opt in form your using Michael, but most of them where the text field is that you enter the email that you want for any option form submission to be sent to if you just put a comma you can add another email address or as many email addresses as you want and it will send to all of the email addresses in that field. That’s how most forms work. I don’t know about which one you’re using specifically.

Adam: That’s like Contact Form 7. I mean everything

Bradley: Most are like that. You just put a comma and add the next email address and it will send to 2 or 3 or however many you want.

Nate Gilbert, you sent me another email again with a question when you should of posted it here, but I did read your question in the email. Unfortunately I’m not going to respond via email because you’re suppose to be posting your questions in Hump Day Hangouts and as far as the Google Trends dashboard, I’m not quite sure what you were asking about in your email because Google Trends still works just the same as I had shared in the training. He said that he couldn’t niche down into areas … I know we are wrapping up Adam. Just give me 1 second. For example, if I look for tree service, click search, right here in this drop down worldwide I can go to United States and he said for some reason he couldn’t drill down to city level but I’ll go to Virginia and I don’t know, let’s go to Washington DC for example. There, now I’m all the way down to city level so I’m not sure what you were asking about Nate in the email but once again, please post your questions on Hump Day Hangouts’ event pages because otherwise they will get ignored. Okay?

All right everybody. We are out of time. That was a good session. We hope everybody got a lot of information out of that. We don’t have any other webinars this week right?

Adam: No. Not this week.

Bradley: Good, but next week we have a few. Okay. Thanks everybody for being here. Thanks guys.

Marco: Thanks.

Hernan: Bye everyone.

Bradley:Bye

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Weekly SEO Q&A – Hump Day Hangouts – Episode 80


Click on the video above to watch Episode 80 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode 80. Today is the 18th of May, but only until midnight. So we are here … I heard that. We got the whole crew on today. What’s up Bradley?

Bradley: Just, we need one of those du-du-du.

Adam: Yeah, just maybe the sad horn, wah-wah-wah. All right so Chris, how’s it going man?

Chris: Excellent, how are you doing?

Adam: Can’t complain. Finally getting some sun here, it’s the middle of May. It’s starting to act like spring. Hernan, how’s Barcelona?

Barcelona is nice. I have the carpet on the wall right here, and it’s really nice. We’re getting summer here too, so great.

Adam: You got to post some more pictures man. I like seeing the travel pictures.

Hernan: Yeah, it’s definitely something to do.

Adam: Cool, awesome.

Bradley: Is hanging rugs on the wall a Barcelona thing?

Hernan: Yeah. Probably yeah. Apparently, I get here and it was like that. I’m assuming it is.

Adam: That’s his temporary sound studio.

Bradley: Got it, for acoustics.

Adam: Marco, how’s it going man?

Marco: I’m still in paradise man.

Adam: Good deal, good deal. I take it the weather’s a little bit better. No storms today?

Marco: It still rains in the afternoon, I’ll get a rainstorm, but it’s the price you pay for the life you live. It’s cool.

Adam: Awesome. Hey Bradley, what’s up?

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Bradley: Many, I’m trying to multitask and type on the events page while at the same time [crosstalk 00:01:37].

Adam: I was about to say, well keep going. I’ll run through some announcements, and then we’ll get going here pretty quick everybody. Real quick I wanted to let everybody know our mastermind webinar in two weeks is coming up, so we have mastermind has private webinars every two weeks. We’re going to have Lisa Allen back on. She’s launching, and I don’t want to butcher the name. Bradley do you remember, is it Rank Feeder, or is it …

Bradley: Rank Feeder, yes.

Adam: That’s it, yeah, okay. She’s going to come on and be talking about co-citations and some other stuff. Eventually we’re going to talk to her, and see if she’s okay with pushing some of that information out. For now it’s just going to be with mastermind, and then we’ll see what we can workout later.

We’ve got a really cool contest coming up. I’m just going to show you the back of something that somebody could win. Not just somebody. We’re going to give away several, and there’s going to be some additional prizes, including some memberships to our various courses. That’s going to be coming up here int he short term, hopefully here in the next couple of weeks. Once me and Hernan get things hammered out.

Then, we’re on episode 80, so it’s a little ways off, but we’re going to have fun on episode 100, but episode 104 is going to be the true two year anniversary. We’re going to have some fun stuff going on with that. Obviously it’s still a couple months away, but just wanted to let everyone know we’re going to be doing something special. That’s is for me, does anybody else have anything?

Bradley: As far as announcements, yeah I got one.

Marco: I’m not giving anything away today.

Adam: Nothing free from Marco today.

Bradley: The contest by the way guys is going to be really cool. Is it a contest or just a sweepstakes, or do we know yet?

Adam: Yeah, we’re working out the details. That’s why I didn’t, we’ll tell you more when we have it. I just wanted to let everybody know to … You’ll hear about it. We’ll send out an email at least, or mention id on the Hump Day Hangouts.

Bradley: The only announcement I have is, guys I just posted on the events page, I’ll grab the screen here in just a moment, but there’s an article that came out on ReelSEO, and it’s talking about the YouTube’s audience reach between the demographics 19 to 49 year olds. YouTube is reaching more 18 to 49 year olds than the top ten prime time US TV shows. The article in itself can be used as a way to up sell your clients on selling them for YouTube ad management. It’s a great article, and so I posted it on the events page there, so that you guys cn go click on it, save it, whatever, bookmark it. If you do any client SEO work, or you have clients period, you might want to send them an email with a link, and a summary of what this article is, and a link over to this article. Pitch them on the importance of taking advantage of YouTube advertising. Because it’s so dirt cheap, and it’s not hard. It’s not nearly as difficult to run YouTube ads as it is Google AdWords, like regular AdWords for Google Search.

It’s a great way to generate additional revenue for your own business, as well as get some results for your clients. I dropped that link on the page. I’ve sent it out to mine already, and I’ve already had two of my clients call me up and ask me more, to give them more information about YouTube ad management for them. Like I said, you can use it as a way to pitch them a soft pitch by sending them some information that’s going to validate the fact that if they’re not advertising on YouTube, they’re missing out on the younger demographics for their businesses. Which I think is pretty amazing that YouTube is actually getting more viewership during prime time TV time then even the top ten shows are for that demographics. To me that’s pretty incredible. Anyway, I dropped it there.

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There’s also a link underneath that for Justin Sardi’s Video Ads Crash Course, for anybody that doesn’t know how to run YouTube ads. It’s a $97 course. Great, great course. Justin Sardi’s the one who taught me how to run YouTube ads. You can pick that up there, and in fact, any of you that are worried about … That don’t want go purchase another $97 course or whatever. What you can do is actually send this article out to your existing client base, and see if anybody bites. If they’re interested in it, then you can purchase the course. Because you know that you’re going to sell them on a YouTube ads campaign anyways, if that makes sense. I just wanted to share that with you guys. All right, anything else, or should we get into questions?

Adam: Yeah, let’s rock and roll.

Bradley: Okay, let’s do it. Hopefully you guys will find that helpful. I already clients.

Adam: What I meant to say was, let’s get into it, Woo! I’m working on my webinar.

Bradley: Yeah, anyways, I’ve had two clients come back already and ask me for more information. By the way Wayne I want to say thanks for that dude, I’m going to have nightmares.

Adam: That reminds me of Mimi for the Drew Carey Show, it’s been a few years.

Hernan: That’s actually, Bradley demographics, so.

Would You Build Links From Reregistered Expired Domains To Branded IFTTT Network?

Bradley: Tim says, “Hey guys, hope you’re all doing well. I just want to thank you guys for the weekly hangout real quick. It’s been super helpful, and very informative. Keep up the good work guys.” You’re welcome, I will plus one that. “Okay, so my question is about PBN’s. Every now and then when I scrape expired domains I find some with clean back link profile, clean anchor text profile, just everything about this domain screams register me, except for the who is history. When I check these domains on archive.org you can clearly see they were re-registered at some point, and used as a PBN, or had Chinese/Japanese content on it, or it had been used for domain parking. Let’s say I buy these domains, and I’m able to re-index them, so no Google penalty. Would you build links from these domains to your branded IFTT network, or not even do that, because these domains are too risk to use in your opinion?

Yeah, to build links from those to your IFTTT network should be fine. What I would recommend doing, personally I won’t buy a lot of those domains. Just if I see that they had been re-registered and used as a PBN at some point, or they got Chinese characters on the way back machine, any of the pages from the way back machine, or something like that. Then I typically won’t use them. Only because a lot of the times they won’t index, because they have some manual penalty, and that’s why they were dropped to begin with. The person that re-registered them to use as a PBN, or for a spam site. The only reason they probably dropped the domain is because it was most likely the index. It’s going to be difficult for you to get it re-indexed again. Unless you rebuild it to a previous state, and then submit for a re-inclusion, or reconsideration request, for re-inclusion into the index. Again, that’s a lot of additional work that I just will skip all that, and just not purchase those domains if I can clearly see that there was some history like that, spam history.

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That said, I’ve also purchased domains that have no indication of spam history, and then I buy them, and I register, or put a site on them, or rebuild way back from the archive.org, the html pages. Then when I submit it to search council it’s already, it’s been, it’s received a manual spam action penalty, so it’s be de-indexed. What I’m saying is, sometimes when you’re buying domains, if I know, if I can verify that there was a history of spam at some point, I would generally just not purchase it all together. That said, sometimes even the cleanest of domains will have a penalty, and you won’t know it until after you purchase it. If you are able to get it re-indexed, then yeah, there’s no reason you can’t use it. I just wouldn’t link directly to my money site, just because of the history. I would link it to a first tier property instead. Anybody else want to add to that, or can we move on?

Hernan: Yeah, I just wanted to say real quick that you will find a ton of domain, that they will use, as you were saying, as PBN’s before, but Google really went down chasing those domains, that you will find beautiful domains that they already indexed. That’s why, that’s exactly what you were saying. I had the experience that add in a persona, and restoring that domain, and they look really good, and if you add a nice GGP mad work to them, you know you make them look legit, real legit. Usually most of the times you will get that domain back, like re-indexed. You need to take that extra work to make it appear not as PBN anymore.

Bradley: I’ve only got about a 60% success rate on getting domains that had manual spam actions reconsidered. When I’ve submitted a reconsideration request I’ve only had about a 60% success rate on that. To me it’s more work than it’s worth, so I just try to avoid them. Although, like I said, there’s sometimes I’ll buy domains that there’s no indication at all that they were ever spam, and once they’re re-registered they’re automatically in penalty, and that’s there’s nothing you can do at that point except make the attempt to have it re-indexed. Right, otherwise you just abandon it, and move onto the next one. Which I’ve done that as well.

What Link Velocity To Use For Blue Chip Backlinks To Build A Private Link Network?

James says, “Hey y’all I have a lead gen site for home service contractor that started climbing the rankings from zero listings to now on page three to five for multiple keywords in city with a population of nearly one million.” Good job James. “I’ve achieved this by purchasing your branded IFTTT network setup, and I post it to my blog at least once per week. Going great so far. I’m about to purchase blue chip back links to start building out a private link network, and slowly dripping highly relevant links to my site. Bradley, what link velocity to suggest for this type of back linking?

Well, there’s a couple of things I would say. Obviously it’s going to depend, it always depends. That’s my standard answer for any SEO question is it depends. However, I can give you some guidelines or parameters based on what I do. Number one is go look at the competitors. Who you’re competing against, take a look at their back link profile, and get an idea. Remember a lot of local sites guys, don’t typically … It depends on the niche, and your city, and everything else, but a lot of them don’t have a boat load of back links. You got to take a look at the overall back link profile of your top, the top ranking sites, and then get idea of how many links you think you’re going to need based on those other numbers. Then you want to start building them out in a way to where you’re not … For example, you wouldn’t want to build 30 links in a week. 30 back links from a private link network in a week to your site, unless you were competing with sites that hundreds and hundreds, or even thousands of links, right? In that case you might be able to get away with.

If your competitors are only dealing with 100 back links, or 80 back links, or 120 back links, somewhere around there. Then you might want to start going 2, 3, 4 links per week, but I would take it really slow in the beginning. Because if you’re buying blue chip back links, if you’re buying domains from blue chip back links that are really relevant, and have really good metrics, you’re not going to need that many links for you to get some significant results. I would, personally, I would start off with 2 or 3 links maybe right off the bat. Just make sure you’re not hitting the same anchor texts. You want to have like a brand link, a naked URL, and perhaps a keyword link. Then give it some time, and wait. You’ve got to be patient when you start building links like this, because when you build the links you got to wait a couple of weeks, monitor the results, and then go add a couple more links.

You don’t want to go to fast, because then it will look unnatural. You just have to be patient, and it sucks. What I find is that a lot of times, especially when you’re using really high quality domains that you’re purchasing, is that it ends up taking a lot less than you think it will. For the most part, for you to be able to get the kind of results. As long as you’re buying good domains when you do it. You’ll find out that even though the waiting sucks, because you’ve got to be slow. You can still end up getting the … I’m sorry I got distracted by all that noise.

Hernan: Sorry about the boinks.

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Bradley: No, worries. Anyways, if you have really high quality domains, you might think it’s going to take me 20 back links that I’m going to have to purchase these domains, and rebuild these sites. You end up being able to achieve the results with only 12 back links. Because you were patient, and you waited, and those actually took effect. What’s good about that, is then you have some … Let’s say you had already purchased 20 domains, or that was your intent originally. Now you’ve got essentially eight domains left in the budget for backup, or for reinforcements when you need it, if that makes sense. You don’t want to, remember guys, I always talk about using the bare minimum to rank stuff, so that you always have reserves. You always have stuff left in reserve in case you need it. Anyways, hopefully that makes sense. You want to add to that at all, Hernan or anybody?

Marco: Nah, I think that you nailed it.

Hernan:Sorry Marco, but the anchor text is one of the most important points to control right now. I think you explained that real good job.

Bradley: Yeah, I mean I would start with just a brand and a URL anchor, and then probably one keyword anchor of some sort first. Just to prime your site, because you’re going to be pushing some juice into it. Some decent equity into it from those three links. Then from there you can start using some variations of the keywords, and things like that in order to start pushing that relevancy.

Is It Good To Rotate Too Much Keywords In IFTTT Networks?

Earl says, “Am I making a rookie mistake? On posts for clients I tend to put in two links to their sites. One is from a rotating list of keywords we want to rank for, and I also include one branded link to their company name. Then they are shared via IFTTT to our networks. Since I’m asking a basic question, let me continue with, am I making a mistake by rotating keywords too much, some clients have quite a few, or should I be hammering one to three main ones until they stick?” No, keep rotating Earl. “We post at most once a week, sometimes only once or twice a month, and already have something of an established presence.”

Yeah, I wold still just keep rotating. That’s much more natural. It’s going to give you an overall diversified anchor text profile. Which is going to be better for your site long term. I wouldn’t start hammering away on one to three terms, that could get you into trouble.

Hernan: Yeah, in fact, I think that one of the best way to go in this case is to not use the same keywords twice, linking to an internal page. Let’s say that you want to rank for red juice You will use different variations every time you’re posting to that particular page. As you would find naturally online, because it’s really hard to, two people will link using the exact same anchor text. You can use variations in LSA For the different links as well. That usually works really well. If you are posting to, if you’re scheduling 10 posts, and all of them you want to link all of them to the same page. Which you could do if you drip feed them over the next three months or something, you can use different anchor texts every time, so you have 10 different anchor texts but variations of the same anchor text. That usually works well in my cases.

Is National Type Of Authority Better Than Local County Or City Wide Authority When It Comes to Lead Gen Sites?

Bradley: Cool, okay Mark says, “Hey guys I’ve got a question. When you’re building lead gen sites, do you prefer a more national type authority site, or a more local county, or even city wide type site? Thanks.”

I usually do regional type sites. I’ve been a bit more ambitious in the past, and wanted to go after national type sites, but those projects always end up petering out at some point, and I might monetize some of those projects but they’re only … They only scale to a certain point, and that may just be because I’ve lost interest in the project. You know what I mean? My point is the national type sites, there’s a lot to consider with those sites ahead of time. You’ve got to try to think, because you’ve got to plan for those long terms. Because those are massive, massive sites, and it’s going to take you a lot of work to build those first of all, but second of all to maintain them. You’ve got to be able to scale your infrastructure and all that. Personally I like to stick with either city sites, or regional sites. A few times I’ve done some state wide sites for clients that cater to an entire states.

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For the most part I stick with more regional, so there might be like for example, Norther Virginia. It’s an area that has multiple counties right outside of Washington DC. Most of my clients, they service all of the Northern Virginia area, so we end up siloing their sites out using counties, and in cities, and that sort of thing. Hopefully that makes sense, but I prefer more regional type sites personally, just because they’re a bit easier to manage than a big, big site. Although it’s really up to you.

Hernan: Yeah, and it makes a little sense to attack a project like that. Because that way, when you can rank locally or regionally, it’s usually easier than to rank for national terms, or to rank for 50 different states, or something like that. You will actually end up making more money initially, or making some money initially that you can then reinvest in the project to keep growing it. As you were saying, scaling, and that usually keeps the motivation strong. You know what I mean? Otherwise you are planning for the long term, and you have to keep the fire going. Even one year and you are still not seeing results. Which is normal case scenario when you are planning for a big national sites.

Bradley: That’s right.

Marco: Also if I can just add this. National sites usually have regional offices, and the one thing that most people fail to do when they’re going after a national site, is to establish that trust and transparency of having one central office, and then whether it’s a franchise, or whether it’s regional offices, extending. They have a lot of trouble, because then you’re dealing with multiple locations, and how do I get maps for multiple locations, and that’s part of the process. It’s something that you have to think about, and you have to figure out how you’re going to do that.

What Are Some Good Examples Of Elevator Pitches For Semantic Web And IFTTT Networks?

Bradley: Cool. Okay, let’s see. Rick Dawes says, “Hello, having difficulty explaining the concept and benefits of semantic web, and IFTTT networks succinctly. I’d like to be able to discuss the SEO and traffic benefits without being to wordy or nerdy. Can you give examples of elevator pitches?”

Yeah, well because Rick, the thing is if you’re trying to explain semantic web, as soon as you say semantic web, your clients eyes, I guarantee you, gloss over, and they’re daydreaming at that point. Because they have no idea what the hell you’re talking about. All you need to do with you’re talking to a potential client, or a prospect, or whatever about this, is just talk about the benefits of content marketing on a regular basis and updating social media. Because that’s something that they can understand, and they most likely already are aware of the fact that they should be marketing, and producing content, and updating social medial regularly, and they’re probably not. At least that’s my experience with the type of businesses that I deal with. Is they already know that they’re supposed to be doing this stuff, but they don’t.

Part of the reason they don’t is they don’t know how, or they think it’s too difficult, or they don’t know what we know. About how we can set it all up and automate it. I just talk about that benefits of having regular content that’s relevant to their industry, and that their audience would potentially like to consume. That will also have the SEO benefit, and the updating of the social media benefit as well. I talk about the benefits that they’re going to receive, and I try to dumb it down to where it’s not technical at all. Because as soon as you start mentioning technical terms you’re going to lose your audience. You are going to lose your prospect. If that makes sense.

Hernan: Want to hear my pitch?

Bradley: Sure.

Hernan: I’m going to positively effect your bottom line. How I do that is up to me. If I don’t do it, you don’t pay me, period. I mean it’s really that simple. When you can bring it down to those terms, where they can see, “Okay, so he’s going to make me money, and if he doesn’t make me money, then I can get rid of him. If he does make me money, I want to keep him.” You let them do all the thinking. You don’t have to do the thinking for them. Deliver the pitch that way man, and it’s a whole lot easier dealing with the client. Because that way you’re dealing in terms that they … They understand money. Everyone understands money. It’s just how you come across in delivering that message of how you can make them money.

Bradley: One of the things that I, I like to ask questions when I’m pitching. I like to ask the clients questions and lead them into thinking that it’s their own decision. For example, I’ll say Mr. Business Owner, I’m sure you’re aware of the fact that you should probably be marketing on social media, and updating, and interacting on a regular basis. Am I right? No, yes, yeah. Well is there any reason why, or what does your marketing situation look like right now? What are you dong for social media marketing, and are you active on Twitter and Facebook, and blah-blah-blah? I let them start to tell me how poor their marketing is. A lot of it, sometimes they’ll say, “Oh, you know occasionally I’ll put a Facebook post up, and blah-blah-blah.” I’ll say, yeah, but can you really expect that produce any results if you’re not active on a regular basis, and updating content that’s timely, and blah-blah-blah? By just asking them to reveal what they’re currently doing, it forces them to realize, through them telling me what they’re doing, that they have a sub par marketing campaign.

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Their marketing is not where it should be, and so it makes the sale so much easier. That’s why, again, I don’t talk about the technical stuff. I just talk about the things that they probably already know they should be doing, that they’re probably not doing really well, and I let them tell me about how poorly they’re doing it. Then that’s when I can very easily say, well I can do this, or I can do that. I can update your content. We can provide the content marketing services for you, so you don’t have to do a damn thing. All the stuff, and that’s usually where the sale comes from.

Adam: Yeah, I was thinking too, I like the way Bradley started off with that, about going in, basically getting the yeses, but doing mini closes. Do you want this? Yes, of course, I mean frame this correctly, but what do you want? Is this what you want? Is this how you want to beat your competition? Get them to be agreeing with you, and then go in, and think of it just from a closing standpoint. Even though you’re just telling them about something. You have two choices, do you want to do this, and be future proofed, or do you want to do this and fall behind? I mean that’s one option for closing. You have excuses or you can move forward. If you have excuses today, that’s fine, and you don’t want to do it. That’s great. Then you’re going to have to make your own elevator pitch. Because nothing we’re going to say is going to work exactly for your business.

I would create the one paragraph thing you pitch people, an then if they say, “Okay, I want more details.” That’s when I would have a PDF or something ready to go, and be like we’ll send it over to you, you can read through it. Kill them with details. Don’t sit there and tell them all about it. I don’t know why anybody would do that, but you need to tell them clearly what the benefits are, and then do a closing on it. Here’s your two choices, you can either be future proof and move forward ahead of you competition, or not. Again, that’s just one. Then back it up and say, “Hey, I’ll send you this PDF I wrote that explains this type of stuff.”

Bradley: Yeah, and then you get them on your email list anyways, because now they’re warm leads, and you can send them auto responders to sell them down the road if they don’t purchase right away.

Adam: Yep.

How To Test The Effectiveness Of New Links?

Bradley: R. Bacon, he says, “Bradley, you often recommend testing whenever you try something different. Can you give some suggestions on the best ways to test the effectiveness of new links?” Well, no I don’t test new links, as far as you can do it. For example, if you were to purchase an expired domain, rebuild the old content on it, had great metrics, blah-blah-blah. You could poke somebody else’s site with it, or a web two site or something like that if you want. In fact Terry Kyle even did a short training, I think it’s on his blog, so I think it’s available for anybody. Where he talks about doing that, buying an expired domain that has good metrics, topically relevant to what it is that you’re going to ultimately be linking to.

Find somebody else in that industry of, or another similar type site or whatever, that is back on page two or three, something like that. Page three, and then point the link there with just a redirect by the way. You don’t even have to rebuild the old site, you can just do a redirect to that site that that page that’s on page three, or whatever like that of Google Search results and just monitor it. See if it jumps. It was back on page three so it’s not going to hurt, and then if it does jump, and you get let’s say it jumps from page three to position fourteen, you know that that link had a positive effect on it. Then at that point you can remove the redirect and redirect to your own site.

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What I would suggest doing is at that point rebuild the domain and then just put a link from that domain over to your money site. You can poke other peoples sites, they don’t have to be your own, but if you already have some digital assets in that particular industry that are web twos, or whatever, you can always test them on those first. Personally I don’t do it. I don’t do all that, because it’s just too much time, and I’m too impatient. What I do is just purchase the domains, rebuild the sites, and then put a link to my site, and monitor the site that I link to. Which is my money site, and see what effect or changes it had. Sometimes it doesn’t have any effect. I got to be honest, but sometimes I get significant jumps just from one link.

You can definitely poke other peoples property’s, they don’t have to be your own, or you could setup, like I said, some web twos are something like that. If you don’t want to … But again, if you just build it and point it to your money site, if you’re already ranking really well, and you’re worried about it potentially causing harm. Then yeah, go ahead and test on other sites. If you’re not ranking yet anyways, what harm is it going to do to point it directly at your money site, and then monitor the results? If it didn’t help at all, or it actually caused it to drop a couple spots, which it may. Because that’s the typical Google dance guys.

Remember that’s what I was talking about earlier when he was, Tim or James, was asking about link velocity. Is you don’t want to go too fast. If you point a link at your site, and it could drop two or three spots right after pointing link to it, but give it some times. Give it a couple weeks. Because it’s just doing the normal Google dance at that point. That one link might have made it drop two or three spots, but in two weeks time it could be positive five spots. You got to give it a little bit of time. That’s why personally I don’t test on other people’s … I don’t do that testing new links, just because it takes too much time for me, and I’m too impatient.

Will Link Juice Be Transferred Automatically From Non-Canonical URL To Canonical URL?

Randy says, “If I build links to a non canonical URL, will that link just be automatically transferred by Google to the canonical page, and the canonical page will rank well, but the non canonical will never be found in the search engine results?” Bingo Randy, and I’m going to move right on to the next question, because that’s going to open up a whole lot of questions, but you’re right on target buddy. That’s exactly what would happen.

What Is The Best Starting Strategy For Generating Leads?

Chris says, and we talk about that in the mastermind, we’ve done training on that specifically, how to do that very strategically. Chris says, “If you are starting a new campaign for generating leads for a new client, let’s say in something like home remodeling, what would be your starting strategy in a nutshell?” Go to two tiered network around a lead gen website and branded YouTube channel. Now I don’t put two tiered networks around websites, only YouTube channels. I’ll tell you in just a moment. “Also do you have a product that best covers lead gen fulfillment plus sales?”

Probably the only thing that we would add, like inside of the master class we talk about a lot of lead gen stuff, and we setup a lead gen site, and how to find the service providers, and all that stuff. That’s all available inside the master class Chris. As far as what I would be doing, again, it’s exactly what I did in the master class. We took a brand new lead gen site, I mean I started the campaign from scratch. It was part of the master class. It spanned about, I don’t know what, six or eight weeks. I’d say, yeah, six or eight weeks is how much we covered that. It was brand new. We bought a brand new domain, we registered it, we build a brand new word press site, brand new IFTTT network, started posting content. Two or three posts per week, ordered a pack, citation pack, build the Google Plus local listing. We bought a PO box and used the street address option, so we had a physical location and address. Then we verified the Google Maps listing, and just did exactly what my normal launch strategy is for any lead gen site. It was all covered in the master class.

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Very simply it’s just you find the niche first. That’s where you get, you spend most of your time up front trying to identify and find a profitable industry to build lead gen sites in, but number two, is try to find low hanging fruit. The easy ones to rank for guys, so that you’re not beating yourself up over months, trying to rank a stupid site that may or may not be very profitable for you. Most likely, if you’ve done your research correctly, you’ve selected the proper industry, you’re going to make money. I like to find the easy stuff, and for example, in the master class the city that I had selected, it is a growing city. It’s growing very, very rapidly, but it’s small. The competition level wasn’t real high yet, and it was in the home remodeling industry by the way. The exact same industry you just mentioned. I was able to rank it to, into three pack for four out of my five keyword phrases in the eight weeks, starting brand new. With a brand new site, brand new everything, and it generates me money.

That’s what I prefer going after the low hanging fruit guys, instead of going after the big cities. Start generating some revenue, build some momentum from having success. One success begets more. Success begets success, so you start having little successes, they’ll start to snowball, and you can start going after the heavier, or the more difficult terms, the bigger cities. That kind of things. Really it’s really, in master class we covered that in depth. I’d recommend that you come join us, and check it out over there.

Do You Remove Yoast Markup When Adding JSON LD In The Header?

God, that photo is awful. I’m going to scroll up just to get it off the screen. Chris Chapman says, “The Yeast SEO plugin had some markup in site header.” Yes it does. “If I want to add JSON LD markup manually do I remove the small amount of US markup or leave it?”

Well, if you clear the fields inside the Yoast plugin, the settings, like where you add in your social media URL’s and that stuff, then it should clear the code anyways. Other than going in and editing the plugin files, which I don’t recommend doing. Especially Yoast, because Yoast updates so damn much, the moment it updates it’s going to rewrite the code. It’s going to overwrite your edits anyways. I don’t recommend that you ever edit the plugin files. If you just clear the fields, and you’re going to add your own JSON LD, it should be okay. All right?

Can The Jsonld Markup Be In The Site-Wide Header Including All The Local Data And Same As Attributes? 

Can the JSON LD markup be in the site wide header, including all the local data, and the same as attributes? Yes. I thought I heard the local markup information should only be on pages that is also on the page. Not that’s not true. You can put it in the header. In fact that’s typically what you’re going to do if it’s a normal type website. If it’s a site that has multiple locations, physical locations attached to the one site, then you wouldn’t want a site wide JSON LD markup. Because you would have individual specific location pages, and you would want the JSON LD markup for that location, only on that location page. If you had something in the header, then you’d have conflicting local business data markups. Because you’d have two. You’d have one for the site wide address, and then you’d have one for the location. For multi location properties, you’re going to want to put them on only those pages. In fact you could do that silo wide if you had siloed your site, there’s ways to do that too. For most businesses you’re going to just do site wide, and that would be go in the header. If you’re using JSON LD markup, obviously.

Is 15 SameAs Attributes In The Markup Too Much?

All right, I have 15 same as attributes in the markup. Is that too many? Thank you. Nah, I mean if they’re all the strong properties, and semantic hubs and stuff like that, no it should be fine. Oh that’s awful, thanks a lot Wayne.

What Are Your Thoughts On Keeping/Creating Long Urls That Match Long Titles?

Dana says, “First off thanks to Marco for a great webinar on Monday. Awesome stuff. Question, what are your thoughts on keeping/creating long URL’s that match long titles word for word when we create new pages and posts? I notice the Yoast plugin now takes long titles and chunkates the URL’s to just a few basic words from the title when new pages post, or created. Which is preferred method these days?”

I’m going to say the shorter URL’s. I personally like shorter URL’s, and I think there’s been some testing on that, or some surveys, like search metrics in MOZ and stuff like that to test that. Often time the shorter URL’s, there’s correlation between shorter URL’s and higher rankings. That doesn’t mean that that’s the case. That’s not proof but there’s a correlation across large sets of sites that they’ve monitored or measured. Personally, as far as I’m concerned what Yoast does is just remove the stop words now, like and, of, it. Those stupid stop words, but I don’t mind, I don’t care if it shortens the URL. Sometimes when you have a long post title, the URL is stupid long anyways.

Hernan: Yeah, I think that shorter URL’s are easier to remember for your audience. They are also easier to link to. If you think about it, it would make more sense that a shorter URL will have more links, or more visitors just because it’s shorter URL. Instead of having it the entire title, I usually go for the keyword maybe, or something shorter. Because it’s usually easier for the visitor to go that way.

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Bradley: Daniel says, “We hang rugs on walls in Russia too.”

Hernan: Cool.

Bradley: It’s in Spain and Russia. John, it’s posted in the mastermind buddy. The replay of the webinar that we did on Monday, it’s posted in the mastermind, so I believe it’s in the training updates section, so go check on it, you’ll see it. I just posted it I think Monday evening.

Is It Worth The Hassle Of Sorting Through The Incoming Crap To Keep The Trackbacks & Pingbacks On Your Moneysite From Your Own Syndication?

Dos says … Oh cool, we’re almost done. This is perfect guys. We might wrap up a couple of minutes early. Dos says, “Is it worth the hassle of sorting through the incoming crap to keep the track backs and ping backs on your money site from your own syndication?” No, I just turn that crap off. In fact for the most part … Well, it depends on what it is that you’re doing, but for most of the sites that I manage I put the disable comments plugin on. Which removes that all together anyways. Because if we’re going to allow comments on any one of our websites, we usually put in something like the discuss plug in, or some sort of social media commenting plugin, so that it … WordPress comments suck guys. I mean they’re just, it’s terrible. Those track backs and ping backs, that’s a bunch of crap. It’s a wast of time, so I just use the disable comments plugin, and just completely remove WordPress commenting function from WordPress all together. I just ignore all that stuff.

Do You Use Sitewide Links?

Ryan says, “Do you guys ever use site wide links usually branded I am guessing. For example I have client site with 20K, 20,000 plus pages with a site wide brand and anchor help, or does that power diminish over that many pages?”

Yeah Ryan, I would just no follow it, and yeah it absolutely diminishes. It used to be, I don’t know if it’s changed, but I just assume that it’s still the same. Is that if you have multiple links from the same domain, that Google’s only going to count like the top five links from that site. Whatever it deems are the most beneficial or whatever, to completely are ignored. If that makes sense. If you get 20,000 links from one site, then those are absolutely site wide links. I would first of all no follow it. Even if you, I certainly would do follow it, because that can get you into trouble. As far as I know, at least it was this way a couple of years ago. It may have changed, and I haven’t done any recent testing on this guys, to prove it one way or the other, so don’t quote me on it. It could be, it used to be where I think five links counted, and anything beyond that was just completely ignored. Do you have any data to back that up, Hernan?

Hernan: No, we’ll need to retest that.

Bradley: Yeah.

Hernan: I think it was around that. Around five, we will need to test back. Because that was last thing we knew, five links.

How To Use Scrapped Domains In IFTTT?

Bradley: That was 2014, I remember it. When I did that test so. It’s been a couple of years, but I just assume it’s the same. Side wide links, and anytime I know that I’m going to get a site wide link I no follow it anyways. “Liking blue chip back link so far. I feel a great strategy is just to register scrapped domains, redirect from registar to a IFTTT property and move on to the next one. Can you share some of the way’s that you guys are share some of the ways that you guys are using these domains?

Yeah, that’s exactly what I’m doing Ryan. If I can get sites that are really topically relevant to what I’m going to be linking to, then I’ll rebuild those sites, and then with the archive.org downloads. I’ll rebuild them as html sites, and then I’ll hack a link into the front, the first page, the index.html page, and pointing to my money site. If it’s, it they’re questionable, or they’re not 100% relevant to what I’m going to be linking to, but they have the topical relevancy. Excuse me, the proper topical trust flow category. When you guys, searching domains, if you’re using Majestic, you’re going to see that the very first topical trust flow category that they show in that middle section. Where they show topical trust flow and then the number. That’s what they call topical trust flow category zero. That’s the one that’s given the most weight. That domain is weighted, or leaning towards that particular category more than any of the other ones.

A lot of the times, if I were … For example, if I wanted to build a tree, and I was looking for the business/construction and maintenance category as my topical trust flow category for the domains that I’m purchasing. I might find plenty of them in the plumbing niche and the HVAC niche, but not a lot in the tree service niche. It’s the same topical trust flow category that I’m going after, but the domains that I was … If I purchased the plumbing domain, an expired plumbing domain that had high trust flow metrics with the business/construction and maintenance as my top level topical trust flow category, then it still is a powerful, valuable link to me, but I don’t want to link from a plumbing site directly to my money site. Don’t get me wrong, I’ve done it, and I still do it when I’m lazy.

I would rather take that, and redirect that URL … Either rebuild the domain and point a link to a tier one property instead of direct to my money site. Because now I can actually push or inject that topical relevancy into the link. Because I’m taking a plumbing site link, pointing it to a tier one property that’s about tree services, that’s then linking to my tree service site. The link from the tree service tier one property is going to inject relevancy from the tree service content over through that link to my money site, if that makes sense. My point is, is yeah. If I’ve got really topical trust flow category matches, and the topical relevancy of the domain that I’m purchasing matches what I’m going to be linking to for my money site, then I will go ahead and build direct links to my money site. If it doesn’t, but it’s the proper topical trust flow category, then I will use a buffer site. Which is typically going to be one of my tier one properties.

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By the way, if you have PBNs, remember you can do to boost this … Think about this Ryan. You can take, you can find a domain that is topically relevant to your domain, your money site. Rebuild that domain, right, put a link on it from the home page over to your money site. Then find a bunch of other domains that are in the same topical trust flow category, but may not be 100% relevant. Purchase them and just do 301 redirects, registar redirects, or HD access redirects, or even C panel redirects, you could do that too, the PBN site that you just built. The first domain that you purchased for link bulding. Does that make sense? You can basically boost the hell out of that one, because like for example with the tree service industry, a lot of the tree service sites, it’s difficult to find good expired domains in that niche. I find a lot in the business/construction and maintenance niche.

It’s, so what I’ll do is occasionally when I find a landscaping site, or a tree service domain that I can purchase, then I’ll point that to one of my tree service sites, and then I’ll take bunch of the plumbing sites, and HVAC sites, and roofers sites, and stuff like that, and point them at that one domain. I’m basically powering it up, but I’m not pointing it direct to my money site, because the topical relevancy wasn’t there. Hopefully that makes sense. Great question by the way Ryan. Great question.

Adam’s yelling at me in slack so. Earl says, “Have you checked out Lisa Allen’s RSS authority sniper?” Yeah, that’s what we’re going to have her on about Earl, and on June 2nd in the mastermind we’re going to have her on. We might end up cutting out the webinar with her from the mastermind, and making that publicly available. We probably will, because she’s going to be talking about RSS authority sniper 2.0 and Rank Feeder, and they’re both really, really good products. If you can wait a couple weeks we’re going to have her on, but yeah it is it’s great. It’s a good product.

Randy says, “Can you show that in your Majestic account?” Well, we’ve got to go but let me just, let me pull up one thing real quick. We’ll go through this very quickly I promise. Let’s look up, let’s just go to Twitter. Right here, this is what I’m talking about. For most of the stuff that I work in guys, I work in a lot of the clients I do SEO stuff for, and lead gen sites are all in the homes services industry, so it’s business, with the sub category of construction and maintenance. These are your topical trust flow categories in here. You can see business, construction, and maintenance. This is the category that I typically am looking for when I’m buying domains, because I can use them for pretty much all of my money sites, if that makes sense.

Whatever you see right here in this first position, this is what they call topical trust flow category zero. If you were download a back link report, then the way that they sort it in the CSV file, it’s always going to show you topical trust flow category zero, that’s going to be first, and that’s going to be this number here with the category, so that’s going to be the one that it’s weighted the most. Hopefully that makes sense. All right guys, we got to wrap it up master class [crosstalk 00:46:20].

Marco: If I can just, if I can just add a little bit on this topical trust flow. You can manufacture your own.

Bradley: That’s right.

Marco: You don’t have to rely on Majestic’s metrics. Go and manufacture your own. Because as long as everything you’re doing it’s themed, and relevant, and topical, and you’re posting regularly. You can build up your own topical trust flow in you niche. I mean we’ve show that in [inaudible 00:46:39]. How you can do that. [crosstalk 00:46:43]

Adam: Awesome.

Bradley: Okay guys thanks. Master class starts in about ten minutes guys, we’ll see you all over there. Those of you that are in master class. If you’re not, well come join.

Adam: Yeah, and we got some good stuff for master class today. What are you talking about Bradley?

Bradley: Oh yeah.

Chris: We should tease that a little bit shouldn’t we.

Adam: Hell yeah.

Bradley: I’m updating the crowd search training, although that’s probably going to be made public as well. I’m going to be going through a whole other … Last time we did crowd search training webinar about it was over a year ago I believe, and so I’m redoing it. A lot of stuff has changed since then, so today we’re going to do an actual formal training on how to use crowd search.

Adam: Cool, awesome product.

Bradley: Yep. Okay guys, thanks everybody, we’ll see you in a few minutes.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 78


Click on the video above to watch Episode 78 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey, everybody. Welcome to Hump Day Hangouts, episode 78, the episode where we’re all here again, so …

Bradley: Nice.

Adam: I’m going to go down real quick before we hop into announcements. Since we’ve got everybody, we’ll say hi. I always go by what I see on my little screen here, so Chris, how’s it going?

Chris: Excellent. Great to have you as well.

Adam: Good deal. Hernan, how’s it going, where are you, and what have you been up to you, man? Fill everybody in.

Hernan: Hey, guys. I’ve been traveling, and I’m in Barcelona right now. I miss you all, guys.

Adam: Good deal. I think Hernan’s giving a talk this weekend, is it, are you? At a conference, or …

Hernan: Yeah. Yeah, in fact, I’m in Alicante. I’m going to be in Alicante, giving a conference, so it’s going to be a lot of fun.

Adam: Awesome, awesome. Marco, what’s up, man? How’s it going?

Marco: Hey, man. What’s happening?

Adam: Not too much. Keeping busy. Hopefully, I don’t get the power out. I think I’ve got the same problem Bradley had last week, I got thunderstorms rolling through.

Bradley: [I’ve got the 00:00:55] same thing going on now, man. It’s storming outside again, so we’ll see.

Adam: Yeah, must be covering the East Coast, so …

Marco: Same here. They’re starting to roll through, so you guys are affecting Costa Rica, man. Cut it out.

Bradley: It’s been …

Adam: No, that’s all right.

Bradley: … raining for, like, 4 days, and it’s supposed to rain the rest of this week, too, so it’s like, “Wow,” we’ve had rain for like 6 or 7 days in a row.

Adam: All right, so that’s our excuse if we end this early.

Hernan: All right.

Adam: Not too much in the realm of announcements for me today. I just wanted to tell everybody, if you weren’t here last week, I think we mentioned it, we just had the first IFTTT SEO V2 webinar, and I wasn’t there for it, I had to take care of some other things, but Bradley, I believe you went into monetization and then you did some other stuff too, right?

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Bradley: Yeah. There was, I did … It was like, it ended up going a little over 2 hours, so the updates was about an hour, and then there was about an hour for the monetization methods, which was like the additional webinar that we promised on the sales page, and so, what I did was I cut those up, I edited those out, and then split them up and put them in the Member’s Area, so those of you that are IFTTT SEO Academy Version 2 members, it’s in the update section inside the training area.

Adam: Good deal. All right.

Bradley: Both of them, both the update, the monthly update, and the monetization methods. They’re two different videos, but they’re both in there.

Adam: Awesome. I put the link in there. If you’re not a member, I highly suggest you check it out if you’re interested in automating things, as well as driving traffic, all sorts of good stuff. I mean, honestly, go check it out, the sales page is pretty awesome, but I’m kind of biased on that, so … Also, put a SERP Space link in there, people who are subscribers to SERP Space right now are getting a short email series that Hernan put together on video ranking, so that’s pretty cool. It’s free, it’s just if you’re a subscriber, you’re getting these, and it’s just a quick 4-day series on some of, kind of our tactics on ranking videos, and, spoiler alert, at the end of that, there’s going to be something special. If you haven’t signed up for SERP Space yet, please do. Hop on, it’s a free account, and I just pasted the link, go over there, sign up, and you’ll get some of the cool stuff like that.

Male: Sweet.

Adam: That’s all I got. You guys got anything?

Marco: Yeah, quick announcement from me. I’m doing a free webinar for a Facebook group on May 16th. Time is tentative, I mean, date is tentative and all, but it’s going to be on JavaScript and iframe manipulation. For those of you who are, or consider yourselves totally white hat, please come in so that you can see what you shouldn’t be doing. For everyone else who is into just into doing the do, come on in because I’m going to peel [your weight 00:03:44] back with what I’m about to tell you.

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Bradley: I’m going to-

Male: [With 00:03:50] two hats.

Bradley: I’m going to post this link to that event page. Is that what you want me to do, Marco?

Marco: No, let’s hold off on that until I have it all set up, and we’re sure on the time and the date, and all that …

Bradley: All right.

Marco: … but yeah, you’re, everyone’s invited to attend, it’s going to be totally free. It’s just pure value, the stuff that you can be doing right now to rank your website, and things that Google is letting us get away with, so … Be there. As I said, you white-hatters, you need to be there so that you know what you shouldn’t be doing.

Adam: Good deal. What, so how will people … How should we do this? Will we post it in the groups or something?

Marco: Yeah, I’ll post the links, and then we’ll drop a link next, on next Hump Day.

Adam: Awesome.

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Marco: It’ll all be set. We’ll have a page set up so that they can just go and check in, and let us know, yeah. We’ll be there.

Adam: Easy-peasy, so yeah, and then, if you guys are listening now and are … We’ll just put it under the YouTube notes, too, so if you see this, or you never watch on time, or you have to watch replays, we’ll include that so you can make it. All righty. Anybody else?

Hernan: I think we’re good.

Adam: All right, let’s do it.

Bradley: Let’s get into questions then. Grab the screen, so you guys should be seeing my full screen. Correct? I think so.

Hernan: Yeah.

Adam: Yep.

Does NAP Inconsistency Causes GMB Listing Ranking Issues?

Bradley: Yes? Cool. Okay, Ryan says, “Hey, Bradley, I’m starting to work on a business that is not ranking well in maps. The owner signed up for Moz Local a couple of months ago using his technically correct address, which includes a N in the street address, but Google displays this address without the N. The address used in the Google My Business also does not contain the N. Now, tons of citations have been updated with the N added, and I’m wondering if this could be what’s causing issues.” Yeah, it could be. That happens, and sometimes, and I’m not sure why, but the Google My Business listings will automatically update the address to what they think it should be, but you’re best off, unfortunately, if you already started building citations with the technically correct address and Google My Business page updated it to something else, I would go on and update the My Business page again.

I would go and try to make that match, what it’s supposed to be, and also, keep in mind, though, that there’s a, I’d have to go look for the site, but there’s … You should also be trying to use the addresses that validate via the U.S. postal code, or the Postal Service, in other words. There’s a way to validate addresses to where that, to make sure that they’re the way that the U.S. Post Office should have them, and then use that address in your Google My Business listing. I’ve had that happen multiple times across many different clients, where Google, Google Maps or whatever will update the address to something that’s different than what it was supposed to be, and you just have to go back in and edit it.

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You might have, it might trigger a reverification, which means it’ll send you another postcard. If that’s the case, so be it, just reverify it, because I recommend that you try to get, force Google to make it the correct address, than trying to go and update all of your existing citations out there that have the incorrect address, because then you’re just compounding the problem. Try to fix it at the source, is what I’m saying, okay? There also, it’s been a while since I’ve done it, but there should be … Let’s just see if it’s the same. Google Map Maker. Yeah, if you …

You should be able to edit it, potentially, inside of Google My Map, or excuse me, Map Maker, by putting in the address and pulling up your listing, and then suggesting an edit. You’re going to want to be logged in your main profile when you do that, because, and in fact, any of you that are doing local SEO, it makes sense to come log in to Google Map Maker as your main profile, and just add details to maps, or make slight edits for stuff that’s local around your town that may be incorrect, and stuff like that, because then you start to build a profile inside of Google Map Maker as an editor, and you’ll see that when you, if you try to make an edit on a map and you’ve only done it for, like it’s your first time doing it, it will get held for moderation.

It’ll be pending for review, and so somebody, some map editor will come by and moderate it and see if it’s, either approve your review, or your edit, or they’ll deny it, and they’ll say why, if it’s been declined or denied, okay, but once you’ve done enough edits to get approved, which it takes time, guys, but once you’ve done enough edits to get approved, then you’ll be able to start making edits and they’ll be instantly approved. You’ll bypass the actual moderation. I don’t know what the threshold is to get over that line to cross, to cross that line to where you don’t have to get moderated anymore, but it’s good to have, because if you’re doing local, it will allow you to update almost in real time issues with citations in Google listings, Maps listings. Check that out, that’s, just go to Google Map Maker. All right? You want to add to that, anybody? Before I move on?

Hernan: No, I think you got it.

Male: Looks perfect.

Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?

Bradley: All right. Randy says, “If I’m building links to a non-canonical web page, will the link juice naturally flow to the canonical one? I’ll be more specific. If I build,” or “I’m building links to rank an Amazon page. However, Amazon has 2 versions of every product page.” Okay. “Number 2 is the canonical, and unfortunately, it will actually change if a seller on Amazon changes their title. I don’t know if Amazon 301’s them if they change, but the only URL that doesn’t change is number 1, its permanent URL. However, it is not canonical.” I think what you’re saying is number, link number 2 canonicalizes to link number 1. Does that make sense? That’s what I’m assuming. Is that how you guys are reading that?

Male: Yeah.

Male: Yeah, yeah, yeah.

Bradley: Okay, “If I’m trying to rank an Amazon page in Google, to which Amazon URL should I build links for maximum effect?” Well, to be honest with you, all of them.

Hernan: Mm-hmm (affirmative).

Bradley: Like, you should be building links to all links that, would either 301 redirect, meta refresh, or canonicalize to this URL, any one of those URLs would be a good target.

Adam: Yeah, and real quick, just to clarify, it’s the other way around, but I think that your answer still stands, that you should build it to the all of them.

Bradley: This one canonicalizes to here?

Adam: Yeah, that’s what he’s saying. He just put a quick chat in the event page.

Bradley: Okay, well, [whichever 00:10:36], so usually, you have, the canonical is the one that it points to. Right? What you’re saying is … Okay, so number 2 is the canonical, okay. Number 1 points to number 2 is what you’re saying. Okay, well, it doesn’t matter. The method still stands. I would build links to anything that either redirects, meta refreshes, or canonicalizes, period, but if you know that the one … You said, let’s see, which one is it that changes?

Hernan: I think number 2 is the canonical, and the one that changed is 2, so the best way to go in my opinion would be to build, yeah, to build links to number 1, and then both, but yeah, number 1.

Bradley: Yeah, because that’s the thing, if this one changes, but this one always is canonicalized to this one, even though this may change, then you’re going to want to be pushing links to this one.

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Hernan: Right.

Bradley: Because this is a dynamic URL, which means it updates when something else changes or can be changed at any time, but this one canonicalizes, this is what I would consider the root URL, if that makes sense, so I would be pushing links to here.

Hernan: Yeah. If you want to take the extra job, Randy, if you want to take that extra work, you can still build links to a 301, to a redirect, which you can control link [issues 00:11:55], and redirect that to the new URL, but you will need to be constantly monitoring the new URL.

Bradley: Yeah, in case it changes. Yeah.

Hernan: The best way to go. Yeah.

Male: Yeah.

Marco: Just as a quick note, it’s really interesting about Amazon, is that it’s backwards. If you build links to the HTTPS version of the website, it redirects to HTTP through a 301, so there’s a lot of neat stuff you can do with that.

Bradley: Cool. Yeah, so that pretty much answers the question. I would go with that one, and then that way, if this changes, and just like Hernan said, you can always do a 301 redirect to here, too, from another, from a domain that you control, and build all your links to the 301 redirect. That way, in case this changes, you can just update the target, the destination of that 301, and you can still keep pushing juice to it, but like Hernan just said that, if you want to just stick with this one, because it won’t continue … You won’t have to monitor this. If this one’s always going to canonicalize to this, regardless of whatever this is, then you could build links to here.

Male: Yeah.

Can You Build Many Links As Possible In Tier 2 Sites To Optimize A YT Channel?

Bradley: Okay? Robert says, “Hello, Bradley and SM team. I have gone through IFTTT SEO V2, but I am still left with this one question. Actually, more, but this one for now. Scenario: I have a WordPress site branded, RG Stuff. I build a Tier 1 around it. No Tier 2. One of my Tier 2 … ” Excuse me, “One of my Tier 1 sites is YouTube, that is branded, RG Stuff.” Okay, “WP site, WordPress and YouTube are totally connected.” Okay, “If I understand the training correctly, if I build persona-based Tier 2 sites to the YouTube channel, I could build as many as I want and it will not reflect as a bad footprint on the YouTube channel, and ultimately to the branded website, yes?” Yeah, okay, let me try to read that again. Let’s see, WordPress site, branded … I’m assuming, do you mean this is a self-hosted WordPress site? Is that what you mean? Because I’m not sure, it …

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Adam: I would assume so, but I would say, let’s go with that, and I you ever go, if you’re on, Robert …

Bradley: Okay, so he has a money site.

Adam: Yeah.

Bradley: He has a money site, and then the YouTube channel … I guess they’re both syndicating to the same network. In other words, you’ve got your money channel, your money channel, and your money site, right? Your main YouTube channel and your money site, your main website, that are both syndicating to the same branded IFTTT network. Well, that’s fine if you want to build … Now, see, what I would do is I would take the YouTube channel and disconnect it from the branded network, and then create a new Tier 1 network for the channel that would just be a persona-based network, and that way, that your only, your branded network is only going to be connected to your main website, your money site.

Then you can build out Tier 2 networks on your, the Tier 1 unbranded or persona network that you have around your YouTube channel, because right now, if you build two-tier networks and connect it to your branded properties in Tier 1, then even if all you wanted to do was use that for YouTube, every time you upload a video to YouTube, it’s going to automatically syndicate to Tier 1, and then Tier 1’s automatically going to push it out to Tier 2. That would be fine if it was just YouTube, but the same thing is going to happen every time you post a post to your money site, you publish a post to your money site. It’s going to do the same thing.

Again, I don’t recommend doing that, so if you want to use two-tier networks, which you should be for YouTube anyways, then just disconnect YouTube from your branded Tier 1 network, create another Tier 1 persona-based network that’s not branded, and connect that to your YouTube channel, and then use that non-branded Tier 1 as your trigger point for your Tier 2 networks around your YouTube channel. That way, your money site is only syndicating content to a branded Tier 1 network only, but your YouTube channel is syndicating content to a full two-tier network, and you can stack as many of those on that one YouTube channel as you’d like. Okay?

What you can do if you still want to post the YouTube videos also to your branded network, what you can do, you just would have to manually, after you upload a video to YouTube or Livestream or whatever, you’d have to go over to your money site and create a blog post and embed that video in the blog post, which is fine, you can do that, too. It’s just one more manual step of going over to your blog and then creating a blog post using the video that you just uploaded to your YouTube channel.

Then, when you publish the blog post, it’s going to go ahead and syndicate out across your branded network as well, so you end up getting another syndication out of it to a branded network, because remember, you already got them through your persona-based networks if you build it out that way, but yeah, there’s no issue with footprint on YouTube channels, guys. Not with the descriptions, the way that we have the description set up in the recipes. If you start bringing, pulling in YouTube video descriptions and such, then yes, it can be a footprint. If you’re using it to build links back to money sites and stuff like that, it can be an issue, but if you use the recipes the way that we have them set up for YouTube networks, then it’s not a footprint issue.

Building Full 2 Tiered with YT And Connect Branded WP Site

All right, let’s see, or, “Should I build a full two-tiered system, group, ring, whatever it’s called, with YouTube being the hub, and connect that to the branded WordPress site, or is this an addition to my first scenario?” Yeah, no. Again, keep those separate, okay? Just keep them separate. If you just have one persona-based entire network, full 2-tier network for YouTube, and then keep your branded network tied to just your money channel, that’s it. Okay, “How much difference would or does it make on the 2 scenarios, if any?” Well, I just described the only scenario that I would suggest. Okay, so I wouldn’t suggest either one of these, I would do what I just mentioned.

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Should You Direct Tier 2 Links When Building Siloed Playlists In A Branded YT Channel?

“Okay, one more question. If I built siloed playlists in the branded YouTube channel, should I direct my Tier 2 links to the channel as shown in the V2 training, or should I direct the links to the playlists, or both, playlists and channel?” You can do either of those, Robert. Play with them. Set up one set of recipes that points to the playlist, and then another set of recipes to point to the channel. That way, you’ve got some variety. Just play with them. That’s entirely up to you how you want to do that, okay? I just give you a guideline to show you how you can use the recipes to create links every time you post, make a post or upload a video, and the links are always going to go back to your YouTube property. Right?

You’re going to either be building links back to your channel, or to a playlist, or to another YouTube video, or whatever it is that you want, you can code that into the recipe. Just keep in mind that that’s hardcoded, so if you want to update them, you got to go mess with that, the ingredients in that recipe. Okay, but you can switch it up. That’s what I would do, so you can switch it up. Let’s say your Blogger recipe points to your channel. Maybe your Tumblr recipe or your wordpress.com recipe points to your playlist, something like that. Does that make sense? Switch it up.

Male: Yeah, I also think he’s looking at this, and most people are looking at this really narrow and singular, because one user can have 50 channels, right? I think that’s what you’re allowed per user. You can create multiple channels so you can do multiple things, if you’re a video person and that’s what you want to do. You can do a lot of things that are related, and just add relevancy to whatever it is that you’re doing. You can post from all of your different channels to the same network, or you can build multiple networks, you can criss-cross … As long as everything is themed, there’s a whole, there’s a lot that you can do that just mushrooms. You can’t just think narrow, one channel, one syndication network, and, “That’s it, that’s all I’m allowed to do.” You can’t think that way.

Bradley: Yeah. Yeah, and that’s, I understand also trying to get the [brand 00:19:44] … That’s one of our frequently asked questions that we get often, guys, by the way, and it’s in our knowledge base at support.semanticmastery.com in the IFTTT training, or knowledge base articles, but one of them is, “If you have a branded network, and a money site, and a YouTube channel, can you syndicate content from both to the same network?” I always say, “Yeah, you can, but if you’re going to be syndicating videos, if you want to push videos out across a two-tier network, then I recommend just creating a persona-based two-tier network for your YouTube channel specifically, and then keep your branded network just for your main money site, okay, and then again, you can always publish the videos as blog posts on your main money site and get another syndication out across your branded network from it,” so …

Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don’t Have Blog Presence?

Ryan says, “Hey, guys. Getting a lot out of IFTTT so far. Question about setting up branded blog properties. If the client has no blog presence, but they are active on Twitter, Facebook, etc., do you ever syndicate their Twitter posts, Facebook posts, or Tumblr posts through a Blogger or wordpress.com?” Yeah, you can, Ryan. You absolutely can. “This would be similar to a feed that just simply republishes links or embeds those posts to your branded ring. Wondering if you’ve messed around with that.” Yeah, you can.

That’s what I’m saying, guys, we give you the recipes for using IFTTT to be triggered via RSS feed or from YouTube, because those are the most common types of recipes that you’re going to use for content syndication. However, you can use Blogger as a trigger, or wordpress.com as a trigger, or just use the RSS feeds from those if you wanted, or you could use Twitter, you could use a Facebook page as a trigger, anything that you want, really. As long as you can just create a recipe inside of IFTTT to do it, you can certainly play with that, and test it.

Hernan: Yeah. In fact, if your client is active on Tumblr, Ryan, Tumblr does output an RSS feed, so you can try both. You can try the native channel, from Tumblr to whatever, or from the Tumblr RSS feed to whatever, so you have both options over there.

Bradley: Yeah, but he’s also, he’s asking, “Can you syndicate from Twitter?” Yes, because …

Hernan: Yes.

Bradley: … in our Twitter SEO Academy training, we create Twitter syndication networks for that, so that … Then you can also use Facebook posts. I’m not sure about profile posts, but I know you can do page posts.

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Hernan: Yeah, page posts. Yeah, profile posts, they are usually private, so, I don’t know if that’s the case, but Facebook posts from pages, yeah, definitely.

Bradley: Absolutely. Just play around with that, guys. I mean, again, now that you know how to use IFTTT, feel free to play around with the recipes. We give you guidelines and tell you why we’ve set up the recipes the way that we do, but there’s no reason you can’t go out and start playing with some of your own as well. By the way, you guys should probably have a test network that you have set up, like a throwaway WordPress site that, a self-hosted WordPress site, like a testing domain. You should probably have several testing sites anyways, but you should have a test network or two that you test different recipes on, different syndication methods, things like that, because you don’t want to be doing those kind of tests on an asset, a digital asset that’s producing income for you, or client stuff, or anything like that.

You should have, essentially, a demo or testing network and site that you can do, try different things on, because that way, it’s not going to harm anything, it’s not going to end up … If you do something wrong and you end up getting accounts terminated or whatever, it’s not going to lose or interrupt a revenue stream, an income stream, right; so it’s always good to have at least one test network somewhere that you can play around with different types of recipes and stuff.

Can You Use One Branded YT Channel For All Cities?

Michael Franks says, “Hello. None of my city subdomains will have many videos individually. Can I just use one of the branded YouTube channels for all cities?” Sure, Michael. Absolutely. “In the Google Drive Doc of a brand IFTTT network, is it a good idea to add in some citations like Yelp to the list of online properties?” Sure, you can do that, too, Michael. We actually teach that inside of RYS Academy, but yeah, you can do that inside the Drive doc. Why not? You can list, you can put links next to your citations. If you have a local business and you have citation listings out there, or business directory listings, sure. Link to them. Find out what your most valuable ones are, and link to those, all right? Let’s see, how are we on questions today? We got a few. I was going to say, I’ll give a demo, real quick, of how to find the most powerful citations, but we’ve covered that before. You think I should cover that again real quick or move on?

Hernan: No, I think we can move on. Just Google them.

Bradley: Yeah. I was going to give a demo, but Michael, just, what you should do is go put the business’s name and phone number in, and then, into Google, so search on the business name plus phone number, and then whatever Google shows you as, on like, the top two pages of what citations are showing, business directory listings are showing, copy those. Those are going to be your most powerful citations, so if you want to link to those, that’s fine.

Hernan: Yeah, and that technique, usually Google. Google telling you what are the most valuable things, so pretty much everything. Works for, if you are trying to power a press release, if you’re trying to power up other profiles, like if you were doing a branded search, and Google will tell you which one are the most valuables, because you know the top 3 or top 5, so …

Where Is The Location Of The Website Files Created In Sites.Google.Com?

Bradley: Okay, Greg says, “Hey, guys. Do you happen to know where the website files created in sites.google.com are located?” I’m not sure what that means. You mean like where those sites are hosted? Somewhere on Google’s servers, but I’m not [sure 00:25:28] … Maybe I’m not reading the question right. does anybody know what he’s asking here?

Hernan: Yeah.

Male: Yeah.

Marco: I think it’s, you know how you can access the files in WordPress …

Hernan: The [HTTP URL 00:25:40]?

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Marco: … or [you can access 00:25:40] FTP or cPanel files? That’s Google internally, and they will never give you access to that. That’s why we came up with the Google Drive method in RYS Academy, to build sites. This way, we have more granular control.

Bradley: Yeah, because those are all, I mean, I don’t know how to access any of those files. They’re are on Google’s servers, which are probably in the middle of Fort Knox or something.

Hernan: The moon.

Bradley: Let’s see, this is John, he says, “Bluechip Backlinks is awesome. I should have listened to you guys earlier. Everybody needs it, a wealth of information.” Yeah, it’s awesome. It’s really, it really is powerful.

Hernan: Yeah.

How Do You Automate Daily Sitemap Submission?

Bradley: Steven, contact us at support, we’ll get you square away. “Many SEO companies advertise daily sitemap submission. Is this a good idea and how do you automate this?” That’s BS. Daily sitemap submission is garbage, it’s crap. That’s just something, a feature or benefit that they put in their sales copy to sound more important, because when you submit a sitemap, guys, it’s there, it’s done. You don’t have to keep submitting it. It should update dynamically … Well, it depends, I guess, on your web platform, but WordPress updates dynamically, so it’s not something that … Most sitemaps should update dynamically. I don’t think there’s any of them that are static unless you’ve got, like, an HTML site, and even then, they’ve got scripts that update that stuff, right?

Hernan: Yeah. Yeah, as long as it’s XML, it should update, or unless you have a humongous website. A website with thousands of pages, and-

Bradley: Yeah, and pumping out dozens of posts per day or something like that.

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Hernan: Right. If that’s the case, you will need to use something like [Better 00:27:21] WordPress Sitemap, that will actually cache your sitemap, but the cash will expire, so it’s pretty much the same. Instead of updating every, instantly, it will take like a day or two, but it’s pretty much the same, so …

Bradley: Yeah. Yeah, I mean, the thing is is, the site map, especially when if you’re going to go submit your site map to Search Console, right? You only need to submit it once, and then it’s going to update … It’s supposed to update dynamically, but like Hernan just said, like for example, if you’ve got a site with, it’s a massive site and it’s got thousands of pages or posts, or if you publish a hell of a lot of content, so your blog’s being updated dozens or hundreds of times per day, think of like Huffington Post and things like that, guys. Then those sitemaps, yeah, they’ll cache, because otherwise it’s just, it’s too resource-heavy to generate sitemaps like that regularly, but again, you only need to submit it one time, to Search Console.

Hernan: Yeah, and there’s also, most of the time, you will have parameters on the sitemap, whether the content is updated on the blog, on the … For example, [eHost 00:28:35]. It will tell that the posts are updated daily, so that’s like, or hourly, or always, or never, you know? That’s like a cue for the spiders to keep coming back, and then you have priority. For example, the homepage will have most of their priority, and it’s updated regularly, and those kind of things. Those are like timestamps that the spider use with XML language to keep coming back, depending on the frequency of your posts and updates, so …

Does Link Buiding to an IFTTT User Profile Help The Recipes?

Bradley: Yeah. Okay, looks like Adam’s gotten a lot of those. Brian asked, “Does building links to an IFTTT user profile do anything to help the recipes?” Not to help the recipes, but you can get a link from Google or, excuse me, from IFTTT. Let’s go login real quick and I’ll show you. If we go to my profile …

Hernan: Yeah, there’s, like, a profile link, right?

Bradley: Yeah, you can get a … Which can be used as a buffer site or whatever, but if we go to, where’s my … How do I go to just my profile page? Do you know? Preferences, maybe? Yeah, that’s probably it. There’s a profile page, I know there is, it’s I’ve just got to find it. Here it is. It should give you, anyways, there’s a way to get a public profile URL, and I’m not sure exactly where that is, but here it is, there it is. Right there where it says “view profile,” dummy. “IFTTT.com/p/yourusername” is going to be your profile. Now, there should be somewhere in here, I thought there was a link to my website.

Hernan: Yeah. You have it set up as your Facebook profile. You can edit that.

Bradley: Yeah, it should have been edited. It used to be the Semantic Mastery. I wonder what happened. Maybe it updated and I need to change it. Must look at it and then unsigned … When I’m not signed in. Yeah, it looks like I need to edit that, but at least you used to be able to. Maybe it’s changed, but you used to be able to put a link to your main money site, and it would show on your public profile page. It’s not going to do anything to build links here to help the recipes, but if you had a link to one of your properties here or whatever, then you can push some juice through that link, but other than that, no, it’s not going help your recipes any.

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Hernan: Yeah. What I’m saying is that, for example, if you use something … Because you can use some of the channels as profiles. You can select a new channel to become your main link, and if you select something like Twitter, it will grab your Twitter username, and it will also grab the description for your Twitter profile, so for example, I’m on [my 00:31:18] clients right now, that’s why I know that, that it will get the description from the Twitter profile, and the actual, the links, are active links, so it says like, “Follow on Snapchat,” and I have the t.co link for the Snapchat profiles of these guys, so those are active links, and you can build links to this, so …

Bradley: Let’s try it and see what happens. Profile updated.

Hernan: There you go.

Bradley: There you go. See how it just updated that? Let’s refresh this and see what it looks like in a … There we go.

Hernan: Oh, that’s cool. It has hashtags and also, that’s a live link.

Bradley: Yeah, that’s a live link, which should …

Hernan: That’s cool.

Bradley: … take me over to Semantic Mastery. Yeah. There you go. That’s where you would get your benefit. Don’t use Facebook, though, apparently, because then it won’t give you a link.

Hernan: No.

301 Redirections of Amazon Links

Bradley: It used to be you could actually post your link in there, but now it looks like it changed. Okay, “Can you expand on what was mentioned, that Amazon 301s all … ” Okay, so this is more for Marco, about the HTTPS to HTTP.

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Marco: Yeah, but that’s stuff that we usually reserve for the Mastermind. Oh, sorry, [I’m taking off 00:32:28], I brought it up. I thought people were familiar with the 301, double 301, and how one redirects to the other …

Bradley: Yeah.

Marco: … so I don’t know how much you’re willing to give away. That’s up to you. That’s Mastermind.

Bradley: [Don’t look at 00:32:44] me, I always give away the farm and then you guys yell at me. It’s the whole good cop, bad cop routine.

Hernan: Yeah. To put it simple …

Marco: Is Randy in Masterclass or MasterMind, by the way?

Bradley: I think he’s in Masterclass. I’m not 100% sure if you’re in Mastermind, Randy, but if … I think you’re in Masterclass, we’re going to have a Masterclass webinar as soon as this one is done.

Marco: Post your question there, and we can-

Bradley: We cover that in there a little bit.

Marco: Yeah, yeah.

IFTTT For E-Commerce & Online Shop

Bradley: Cool. Okay, “IFTTT for e-commerce, online shop?” I’m not really sure what that question is, but yeah, you can do that. I mean, like what we’ve talked about, not … I haven’t used it for like syndicating product listings and stuff, but I’ve done it with subdomain sites to use as the content distribution engine to build links to my, to product pages or to category pages and that sort of thing.

Adam: Yeah, and …

Bradley: Yeah-

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Adam: … I’m sorry if I’m butchering it, if your name is Marcin or … I’m not sure how you say that, but depending on the platform too, this is perfect for things like Shopify and a lot of other areas, depending on what you’re doing.

Hernan: Yeah. Yeah, usually the best way to go for e-commerce, and we have this usage training, and we have a section for e-commerce as well, and we want to dive on, probably on a next … In an upcoming [funnel 00:34:08] we’re going to be driving a lot more into. Other uses that do not come strictly hand-in-hand with SEO. You have some SEO benefits, of course, but if you are looking into more like promoting your products via social media, V2 will help you, because whether it is for using subdomains to link back to your product pages or category pages, or even having something like WooCommerce, that will output an RSS feed, or Shopify, that will output an RSS feed, and you can syndicate directly from the e-commerce, so if you haven’t jumped into V2, do so, because inside of it you will find specific usage for e-commerce and how to set up for maximum impact and having the most amount of eyeballs on your products.

Bradley: Yeah. Mason Buys Houses, “Did you ever test the Bulk Phone Verified Account company from the IFTTT training?” No, I didn’t, but because I mentioned them in the training, the guy reached out to me that runs that, because he said that he’s got a shit-ton of orders, which is funny. I see that you’re saying, “They increased the cost of 100 double-verified YouTube accounts to 50 bucks and will not answer a purchase request.” I’m not sure what to tell you about that, because if he ended up reaching out to me via support at Semantic Mastery, and then I got on a Skype chat with him and he was like, really appreciative of me driving traffic to him, when I hadn’t even tested it, but, guys, I did disclaim inside the training that I hadn’t tested it.

It was just something that I Googled, and I found Phone Verified Accounts, so … Honestly, 100 double-verified YouTube accounts for 50 bucks is still a good price, but obviously you need to get a hold of him, and I can’t help you get a hold of him, other than trying to contact him via Skype myself, which I’m not really set up to do that, so just keep trying, and hopefully he’ll reply to you. If not, try another one. There’s other phone verified account providers out there, too. I just picked one from Google, guys, and pointed it out in the training, and said, “Hey, look, this is what a provider looks like, haven’t tested him, but they look like they’re pretty good. Give it a shot.”

Benefits Of Curating Content From Self-Hosted Wp Site To Social Media 2.0 Sites

Just find somebody else, if he’s not answering. If he doesn’t want your money, I’m sure somebody else will take it. John says, this is Houston Junk Car Buyer, we’ll just call him John, John Doe, “Can you curate content from your self-hosted WordPress site to your social media 2.0 sites? What are advantages versus disadvantages to this?” I’m not sure what you mean, “Can you … ” Yeah, that’s, I mean, that’s what we teach, is how to curate content from your self-hosted WordPress site to your social media sites. You publish curated content on your main blog, and it’s going to republish itself across your network.

Hernan: Yeah. Right, if you’re using IFTTT, you do not need to do that work. You just publish curated content on your WordPress site, and it will automatically syndicate out to your social media, and most of the links that you get from IFTTT, it’s curated content, because there are like 3 or 4 platforms that are actually copying, if you would, or posting the posts as they are, but the rest are backlinks, like bookmarks and those kind of things. They are curating content, so …

Bradley: Yeah, and the advantages and disadvantages, well, I’m a huge advocate for curated content. Been using curated content for years now, as opposed to written content or original content, because it’s much more efficient to produce, it’s much cheaper, and it’s more authoritative, and Google freaking loves curated content, and it also does things like it masks footprints and stuff like that, so there’s a number of reasons why I would recommend using curated content over original content.

Don’t get me wrong, if somebody’s got, if somebody’s an expert in their field and they like blogging, absolutely they should produce original content, but for clients and stuff like that, I have curators that are just virtual assistants that have been trained on how to curate that create all the content for my clients, and for my lead-gen sites and stuff. They don’t have to be subject matter experts. All they have to do is know how to locate good information and curate it. That’s it, and so it’s much more effective.

Hiring skilled writers that are knowledgeable or experts in a particular field or topic or subject matter can be really freaking expensive. If you don’t believe me, just ask legal bloggers, people that provide content marketing services for attorneys and doctors and stuff like that. That kind of stuff’s expensive. Really expensive. Whereas curated content is a hell of a lot cheaper, because you can train somebody how to become an expert curator in pretty much any subject matter without them needing to be experts in that subject, so I highly recommended that.

By the way, you’re in the Mastermind, John, and you have access to Curation Mastery, just go check it out. Go through that training. I think you’ll find it very valuable. For everyone else, if you want it, we can drop a link for it. We’re going to update it and relaunch it under a new brand with new updates and everything, and that’s probably going to be …

That’s going to be underneath the Mastery PR brand, and that’s probably going to be a launch set for sometime around September, so just know that … It might even be done sooner than that. It’s probably going to be done sooner than that, so just keep that in mind, if you guys are interested in it. Anybody that purchases the original version of it will get the updated version.

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Adam: Oh, my God, it’s killing me you’re not reading the next question yet.

Is It Acceptable For A Repeated Word In A Silo Structure?

Bradley: Okay, “My name is Cecil DC Glenn. I’m the artist that made the song ‘Whoomp There it is!’ … “

Marco: Don’t interrupt the man. He gets a +1 even before you read the question.

Adam: Yeah. That’s why I was dying, just like, “Oh, my God, come on, read it!”

Bradley: ” … back in ’90s. I’m building a nostalgia website.” That’s awesome, by the way.

Adam: Yeah.

Hernan: Yeah.

Bradley: “A nostalgia website for Tag Team,” and, yeah, I remember “Tag Team back again,” I remember that song, dude, “Because the song title is repeated so many times, is this silo structure acceptable? The site is purely for information and contacts, but will serve as a nuclear engine from all my other sites. Is this the proper structure? I am in the pre-production phase of building the site tagteambackagain.” Well, I want to look at it. Can I look at it, guys? Did anybody else click on it?

Male: Yeah.

Male: Yeah.

Bradley: Okay. We don’t do site audits on Hump Day Hangouts. We do in Masterclass. I would love to have you come join the Masterclass so that we can maybe help you with this, but, and just taking a quick glance at it, what do you guys think? Did you look at it?

Hernan: Yeah. Yeah, I did. My first impression would be that the silo structure is solid. However, probably you can save a bunch of articles just by nucleating …

Bradley: Combining.

Hernan: Yeah, like combining keywords into a big article, like, for example, the Whoomp There It Is silo. It would be a good idea to have probably 3 or 4 of these keywords. They can fit into a big article. You know what I mean?

Bradley: Yeah.

Marco: He’s also getting himself into over-optimization problems.

Hernan: Right.

Bradley: Yeah.

Adam: Yeah, which I think is probably his main concern, I mean, just based on his question, is that he knows it’s going to be tough to do.

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Marco: Right.

Male: Yeah.

Hernan: I mean, the silos are good, ’90s music, old school music, Whoop There It Is, Tag Team back again. Those are great because those are different URLs as well, but then, for example, the ’90s music, it can be movies, cartoons, fashion hits, songs without the ’90s. You know what I mean?

Bradley: Right.

Hernan: That will give you like a unique URL. The same with old school music, like rap, R&B, movie songs, etc. You know what I mean?

Bradley: Yeah. Yeah, because if it’s in that silo already, then it’s already been qualified as being old school music, right …

Hernan: Right.

Bradley: … so you don’t need to say “old school rap,” because you could just say “rap,” for that matter, because it’s already in the old school music folder, or silo, or container. Does that make sense?

Hernan: Yeah.

Bradley: Yeah, so it’s going to-

Adam: Yeah, or you can, well, you could just mention it once, but you wouldn’t want to have that as the title or something like that.

Bradley: Yeah, of every … Right, exactly.

Hernan: Right. For example, if the URL is tagteambackagain, then I won’t have, one of the silos is Tag Team back again, and that can give you like Tag Team Whoop, you are repeating the keyword twice or thrice, so …

Adam: Sorry, this is my favorite question of the day. Every time we talk about, or you say that, I just keep hearing the song in my head. I’m sorry. This is really hard to think about while …

Marco: One other thing. If he has the URL to the official video, please post it, man, so that we can go give it some love, so that we can go … Because I know Gary posted one, but I don’t think that’s the official video. Dr. Gary posted the URL to a video, but if you’re on this, Dc Glenn, and you have the URL, post it, man. We’ll go watch the video and give it some love, man. I love that song.

Bradley: Dc Glenn is the winner of the question of the day. Winner! I don’t know what you get, but …

Adam: Yeah, big time. All right, Man. The song was the inspiration for a ’90s party, my friend …

Bradley: Bragging rights, yeah.

Adam: … not too long ago.

Bradley: Let’s see. Dan. Okay, Dan says, “I got networks built by you guys. How do I know what the trigger is from them?” Well, when you ordered the network, you provided us with the trigger. You should have, right? We ask you when you place the order if you want a blog syndication network, in which case you have to supply the RSS feed, or if you want YouTube syndication, in which case we either create the YouTube channel for you, if it’s a brand new network, or if you have an existing YouTube channel that you wanted as the trigger, you need to just send us your page login details, which is part of the order process as well, so what you need to do is go to your Tier 1 network and log in to the IFTTT account from your Tier 1 network.

Okay? Open up your spreadsheet, go find the IFTTT row, log in, and then just look at your … Go to “my recipes” and look, and you’ll see what the trigger is in the recipes. That’s what we built it on. Again, that should have been from information supplied by you when you ordered. Okay? All right. We’re almost done. We’re almost out of time, anyways. We’ve got about 4 or 5 minutes tops. “Bluechip Backlinks.” All right, cool. Adam, thank you. “Hi, Bradley, did you do an .htaccess training? I am looking for the best code to use for general SEO.” No, I haven’t, because .htaccess stuff, I have not done any training on that.

Honestly, I’m not real good with it either. Every time I got to do anything in .htaccess I end up having to look in forums and stuff like that to get it straight, or I just contact the host, which is what I like about having a good host, because if you contact a good host and say, “Look, I need this done to my .htaccess file,” they’ll do it for you. That’s personally what I do. If I’m just testing some stuff … I don’t have any training on that, if that’s what you’re asking, George, no. I’m sorry, but I’m sure you can find something if you dig around and Google long enough, you can find something, I’m sure.

“Masterclass,” Randy. Okay, Randy, then bring that question up when we start here in about 10 or 15 minutes, and we can answer that question about the HTTPS thing. John says, “Where do I find Mastermind? I always miss them.” Masterminds are every other Thursday, and under Mastermind, instead of Masterclass, you have to be, go into the Mastermind Community, and click on the events tab in the left sidebar, and that will take you to the events page for the Mastermind community, and that’s where you’ll find the Mastermind community or event page.

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Adam: John, you should also be getting email reminders. One just went out today and you’ll get another one an hour before. If, for some reason, you are not getting those emails, please send in a support ticket, and we’ll get you straightened up.

How To Deal With Country Redirect In Blogger?

Bradley: Yeah. Okay, “No disrespect.” Dc Glenn, that’s awesome that he came on. Okay, Rico Suave, Richard, he says, “Questions I also pasted on Facebook: Blogger.com issue. Last week my AHREFS toolbar showed UR 6 then it went to 12, while the backlinks went from 10 to 120, so far so good, but since a couple days ago, it went to 0. Is it just me who has this issue, or is AHREFS blocked on Blogger? The DR is shown. Anyone can confirm with AHREFS tool Blogger shows UR value greater than 0?” Okay, I’m not familiar with any of the Ahref metrics anymore, because I’ve been using Majestic for the last 2 years, so I’m not even sure which metrics these are. “Many thanks in advance. In addition, I think I found something. blogspot.com has a country redirect.” Yeah, they have a country redirect, I think, for like, God, how many different domain extensions do they have? Marco?

Marco: However many Googles there are, man, and I think it’s over 100.

Bradley: Yeah. Yeah, those are all … You can use … It’s basically like canonicalized or 301 to the original blogspot.com, if you create it that way, so you can use all of those as additional link targets.

Hernan: Yes.

Bradley: Because they’re all redirected. Are they canonicalized or redirected?

Hernan: No, they are canonicalized, because, yeah, it doesn’t matter what you put, it will still … It will keep the TLD. If you put like blogspot.com.fr …

Bradley: Oh, that’s right. Yeah.

Hernan: Yeah, it will keep the TLD, and then-

Bradley: It’s canonicalized, not redirected.

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Hernan: Yeah, it’s canonicalized, but you can play a little bit with that, and those are all great link targets. In fact, if you’re doing foreign SEO, the [ahref 00:48:08] lang tag on the Blogger will change depending on the TLD, so that’s interesting to test.

Bradley: Yeah, so I know that you can build links to any one of those TLDs, extensions, and it should be canonicalized back. In fact, all you got to do is just go check it out, like look at your .fr extension, right, so look at your blogspot.fr extension or whatever, and then just view page source and look for the … What is it? Link rel=canonical. That’s all you got to do is look for that, and you should be able to find it, and it should be pointing to your blogspot.com. Now as far as Ahrefs, I can’t speak for Ahrefs specifically, but I know, guys, a lot of backlink analysis tools.

I don’t know specifically about this one situation, but I can tell you that things change with the backlink canals. I mean, for example, guys, I have only been using Majestic for the last couple years, but sometimes I’ll be looking at a domain and it’ll have a trust flow of 27, and then I’ll look at it the next day, and the trust flow will be 0, and it will stay that way for 3 or 4 days, and then it’ll jump back to the 27 or whatever, and same thing goes on with backlinks.

Sometimes backlinks will disappear from their index, and then they’ll come back, and that just kind of happens. I’m not sure what causes that, but it does happen, so maybe that’s what you’re seeing, Richard. I don’t know for sure, because I don’t know specifically what this one problem is, because I’m not even familiar with what those acronyms are inside of Ahrefs, it’s been that long. Anybody else want to add to that? I know we got to roll, but …

Adam: No, I think we have to wrap it up here. One more question.

Hernan: Yep.

Do You Put Curated Content On A Subdomain And Link Back To Original Source?

Bradley: Okay, so sorry if I can’t answer that better for you, Richard. I just don’t know much about Ahrefs, and I can see that backlink analysis tools do some weird stuff sometimes. “When you curate content for a client, do you put it on a subdomain and link back to yourself while also linking to the original source?” I don’t know what you mean by that. Curate content for a client … No, when I curate content for a client, it gets published directly to their blog, so …

I mean, because they’re paying me for content marketing services, and, or for SEO, which includes content marketing services. Because of that, we’re going to post the content directly to their blog, so I’m not sure what you mean by that, so … Okay, that’s it, guys. We are done. Thanks, everybody, for being here. Masterclass members, we will see you in about 10 minutes, and for everyone else, we’ll see you next week. Thanks for being here.

Adam: Awesome. See you, everybody.

Male: All right, man.

Male: Bye.

Male: Bye.

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